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Almay One Coat Thickening Mascara, Black 402 0.4 fl oz (11.8 ml)

 
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REVIEW SNAPSHOT®

by PowerReviews
Almay One Coat Thickening Mascara, Black 402, .4 fl oz
 
3.6

(based on 8 reviews)

Ratings Distribution

  • 5 Stars

     

    (4)

  • 4 Stars

     

    (1)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (2)

71%

of respondents would recommend this to a friend.

Pros

  • Adds volume (6)
  • Applies evenly (5)
  • Doesn't clump (5)
  • Great brush (5)
  • Lengthens (4)

Cons

    Best Uses

    • Anytime (5)
      • Reviewer Profile:
      • Classic style (5)

    Reviewed by 8 customers

    Sort by

    Displaying reviews 1-8

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    1.0

    Formula has changed-very irritating now.

    By NoName

    from McMurray, PA

    describe yourself Classic Style

    See all my reviews

    Pros

    • Adds Volume
    • Applies Evenly
    • Doesn't Clump
    • Great Brush

    Cons

    • Difficult To Remove
    • Not good for contacts
    • Very Irritating

    Best Uses

      Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

      I have used this mascara since it came out in the 1980's, and until recently found it to be the best of the best. It performed exactly as I expected, applied effortlessly, gave my eyes maximum wow factor with no clumps, no flakes, and was very easy to remove. I always received tons of compliments on how beautiful my eyes looked, and gave all the credit to this fabulous mascara which does what no other mascara can do, not even at 6 times the price. Equally important, it gave me no trouble whatsoever with my daily disposable contact lenses. That is, until Almay changed the formula sometime in 2013.

      This new formula causes my eyes to sting and burn within 30 minutes of application, especially when wearing my contacts. It took me a long time to figure out that the irritation was coming from my longtime trusted friend. Once I realized it was the mascara, I bought one tube after another, thinking I had just gotten a bad batch. But numerous tubes later with the discomfort still present, I contacted Almay about it and learned that they changed their formula in 2013.

      The burning will not cease until I remove the mascara, which is no easy feat now. The new formula is very difficult to remove compared to the old formula. It's almost like waterproof mascara, and requires oily removers to get it off, whereas the prior formula came off with water-based products. The label lists PVP as the 4th ingredient now, where it was the 6th ingredient in the prior formula. I see no other changes to the formula, so I assume the irritation is from the increased amount of PVP, which is a known irritant.

      It's hard to fathom why Almay would fix something that wasn't broken, but indeed they did. They ruined a perfect mascara which performed beautifully and reliably for over 30 years. Newsflash Almay: If your product has been selling well, and one can presume that to be the case if it has been around for 3 decades, you don't mess with it. In this day and age of come today gone tomorrow products, to have that kind of longevity in the market is a testament to the success of your product; a rare and honorary distinction. That is not the time to change it up.

       
      5.0

      The best

      By jking

      from FL

      describe yourself Natural Style

      See all my reviews

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Doesn't Clump
      • Great Brush

      Cons

      • Dries Out Quickly

      Best Uses

      • Anytime

      Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

      The only draw back I've ever found with this mascara--and I've now been using it for years--is it dries out rather quickly. I just hold the brush under water for a sec and get just a small amt of water into the container, mix it around, and it's fine again. I couldn't find this brand in several stores and tried 2 or 3 others that clumped terribly--was so glad to find it at this site.

       
      5.0

      Best mascara ever

      By Jill

      from New Orleans

      describe yourself Classic Style

      See all my reviews

      Verified Buyer

      Pros

      • Adds Volume
      • Doesn't Clump
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

        This is the best mascara on the market at any price. I have been using it for years. Every time I venture out and try another brand, I always come back to this one.

         
        5.0

        Great Mascara

        By Rambo

        from Chicago, IL

        describe yourself Classic Style

        See all my reviews

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

          Really like this mascara. It is comparable to higher priced mascaras, and just as effective. It may flake lightly after several hours of wear, but it is minimal. Otherwise, it has no drawbacks.

           
          1.0

          Almay Mascara

          By Pamlr

          from Howell, mi

          See all my reviews

          Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

          The mascara was an old style and was old and clumpy. I must say I was disappointed in this purchase.

           
          5.0

          vavavavoom!!!!!!!!!!!!

          By grandma in franklin

          from franklin mi

          describe yourself Classic Style

          See all my reviews

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

            My niece introduced me to this product and WOW!!!

             
            4.0

            Great mascara

            By Elena

            from Boise, ID

            describe yourself Classic Style

            See all my reviews

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

              This mascara I actually like. I don't usually buy almay products, but woww. this is a good mascara if you want long and think eyelashes. But I do have to agree with the other person who reviewed, you defiantly need more than one coat.

              (2 of 2 customers found this review helpful)

               
              3.0

              One coat? No, more like 3 ...

              By Madison the Meremaid

              from Alexandria, VA

              See all my reviews

              Comments about Almay One Coat Thickening Mascara, Black 402, .4 fl oz:

              One coat? No, more like 3 coats. But I do think it's the best mascara you can buy from a drug store. I've tried other brands but they either just lenghten or thicken, Almay One Coat does both. My only complainant is that it's difficult to wash off with just soap and warm water. You need to use eye make-up remover first.

              Displaying reviews 1-8

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