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Almay One Coat Thickening Mascara, Black/Brown 403 0.4 fl oz (11.8 ml)

suggested: $6.88
our price: $5.50
save 20% ($1.38)
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selected color: Black/Brown 403
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REVIEW SNAPSHOT®

by PowerReviews
Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz
 
3.9

(based on 34 reviews)

Ratings Distribution

  • 5 Stars

     

    (19)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (3)

  • 1 Stars

     

    (5)

81%

of respondents would recommend this to a friend.

Pros

  • Adds volume (16)
  • Applies evenly (14)
  • Defines & separates (14)
  • Doesn't clump (14)
  • Great brush (12)

Cons

  • Difficult to remove (4)
  • Smudges or runs (4)

Best Uses

  • Anytime (14)
  • Daytime (7)
  • Going out (7)
    • Reviewer Profile:
    • Natural style (16), Classic style (11)

Most Liked Positive Review

 

Nice Mascara

I like this mascara. As I have gotten older, my eyes tend to dry out or get itchy with the mascara that I used for about 30 years. The Almay seems to alleviate...Read complete review

I like this mascara. As I have gotten older, my eyes tend to dry out or get itchy with the mascara that I used for about 30 years. The Almay seems to alleviate that and the coverage is good. The only thing I don't like about it, is that it stays on a little too good-- you'll need a makeup remover to get it off :)

VS

Most Liked Negative Review

 

Formula has changed-very irritating now.

I have used this mascara since it came out in the 80's, and until recently found it to be the best of the best. It performed exactly as I needed it to,...Read complete review

I have used this mascara since it came out in the 80's, and until recently found it to be the best of the best. It performed exactly as I needed it to, applied effortlessly, gave my eyes maximum wow factor with no clumps, no flakes, and was easy to remove. Equally important, it gave me no trouble with my daily disposable contact lenses. That is, until Almay changed the formula sometime in 2013.

This new formula causes my eyes to sting and burn within 30 minutes of applying the mascara. The discomfort will not cease until I remove the mascara. The new formula is also very difficult to remove compared to the prior formula. The product ingredients list PVP as the 4th ingredient, whereas it was the 6th ingredient in the prior formula. I see no other changes to the formula, so I assume the discomfort is associated with the increased amount of PVP.

It's hard to fathom why Almay would fix something that wasn't broken, but indeed they did. Saying goodbye to a longtime trusted staple of almost 30 years is beyond upsetting, but the discomfort associated with this new formula is simply intolerable.

Reviewed by 34 customers

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Displaying reviews 11-20

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2.0

Drying

By Marti

from TX

describe yourself Natural Style

See all my reviews

Pros

    Cons

      Best Uses

        Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

        As with most other mascaras, there is excess mascara on the wand which needs to been removed, otherwise a lot of unmanageable goop ends up on eyelashes. This mascara sticks my lashes together; it dries out my lashes, and I must use another dry wand to separate the lashes. I am looking for a gentler mascara which does not make lashes look and feel brittle.

         
        4.0

        so far this is my fav ds mascara

        By foodie gl

        from illinois

        describe yourself Natural Style

        See all my reviews

        Pros

        • Applies Evenly
        • Defines & Separates
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

          i like that it goes on pretty easy & separates my lashes instead of clumping them. Also it is soo cheap. It may be my hg.

           
          5.0

          Great, affordable mascara!

          By Rambo

          from Chicago, IL

          describe yourself Classic Style

          See all my reviews

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump

          Cons

            Best Uses

            • Anytime

            Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

            While looking for a new mascara among the "prestige" cosmetic lines, I asked a rep for a recommendation. I bought this mascara in addition to another much more expensive brand. As it turns out., I prefer this mascara to several of the more pricey options. The most expensive brands can and sometimes do still flake. The Almay One Coat seems to stay put all day. I might have a few little flakes at the end of the day, but at least it doesn't look like a meteor shower hit under my eyes. I use about 2 coats in spite of it's name, "One Coat." I like the brush as it's easy to use. I think this is a great value and a very good mascara.

             
            4.0

            Great Value!

            By Cricket

            from San Diego, CA

            describe yourself Classic Style

            See all my reviews

            Verified Buyer

            Pros

            • Adds Volume
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

              It lasts for approximately two months and the brush doesn't get gummy.

               
              5.0

              Great mascara!

              By Lonnie

              from Iowa

              describe yourself Natural Style

              See all my reviews

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Easily removed
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                I use this product daily and have for some time. I used to use waterproof mascara, but like this so much better. Easy to applty and easy to remove!

                (1 of 1 customers found this review helpful)

                 
                1.0

                Not Good For Contacts

                By Mediamom

                from San Diego, CA

                describe yourself Natural Style

                Pros

                • Adds Volume

                Cons

                • Flakes

                Best Uses

                  Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                  I tried this based on claims that it is great for contact lens wearers. I had problems with it from the first time I used it. During the day, flakes of it were getting into my contacts. Worse than other brands I have used over the years. I keep searching for the perfect one but haven't found it yet. Just ones that are not so bad. But this one isn't in that category.

                   
                  5.0

                  Love It

                  By KateMac

                  from Napa

                  describe yourself Classic Style

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush

                  Cons

                  • Dries Out Quickly

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                  I am so allergic to mascara ... but this one has always worked well for me!

                   
                  5.0

                  I like this mascara!

                  By Oregon artist

                  from Southern Oregon

                  describe yourself Classic Style

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime
                    • Daytime

                    Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                    I use this almost everyday. I love the brush. It is easy for me to apply. It is long lasting and does not burn if it flakes off into your eye. I always come back to this one! Recommended!

                     
                    5.0

                    Good Product

                    By Susanne

                    from Richmond VA

                    describe yourself Natural Style

                    See all my reviews

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Contact lense wearer
                    • Defines & Separates
                    • Doesn't Clump
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                      I have used lots of brands, this one I keep coming back to.

                       
                      4.0

                      Nice

                      By Aging face

                      from Bremerton

                      describe yourself Natural Style

                      See all my reviews

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Defines & Separates
                      • Doesn't Clump
                      • Great Brush

                      Cons

                      • Smudges or Runs

                      Best Uses

                      • Anytime

                      Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                      It really helps thicken and define the lashes. But it runs when it gets damp from sweat, rain, tears. Waterproof formula might be better -I haven't tried that yet.

                      Displaying reviews 11-20

                      Back to top

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