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Almay One Coat Thickening Mascara, Black/Brown 403 0.4 fl oz (11.8 ml)

suggested: $6.88
our price: $5.50
save 20% ($1.38)
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selected color: Black/Brown 403
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REVIEW SNAPSHOT®

by PowerReviews
Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz
 
3.9

(based on 34 reviews)

Ratings Distribution

  • 5 Stars

     

    (19)

  • 4 Stars

     

    (6)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (3)

  • 1 Stars

     

    (5)

81%

of respondents would recommend this to a friend.

Pros

  • Adds volume (16)
  • Applies evenly (14)
  • Defines & separates (14)
  • Doesn't clump (14)
  • Great brush (12)

Cons

  • Difficult to remove (4)
  • Smudges or runs (4)

Best Uses

  • Anytime (14)
  • Daytime (7)
  • Going out (7)
    • Reviewer Profile:
    • Natural style (16), Classic style (11)

Most Liked Positive Review

 

Nice Mascara

I like this mascara. As I have gotten older, my eyes tend to dry out or get itchy with the mascara that I used for about 30 years. The Almay seems to alleviate...Read complete review

I like this mascara. As I have gotten older, my eyes tend to dry out or get itchy with the mascara that I used for about 30 years. The Almay seems to alleviate that and the coverage is good. The only thing I don't like about it, is that it stays on a little too good-- you'll need a makeup remover to get it off :)

VS

Most Liked Negative Review

 

Doesn't wash off easily

I have been searching for a thickening mascara in brown or dark brown, that washes off easily, by a company that does not test on animals. This does a good job of thickening...Read complete review

I have been searching for a thickening mascara in brown or dark brown, that washes off easily, by a company that does not test on animals. This does a good job of thickening and adding volume, but does not wash off as easily as other reviewers suggest. If I have to take a tissue or eye make up remover to my eyes/face after washing thoroughly with a good cream cleanser, then it doesn't work for me.

Reviewed by 34 customers

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Displaying reviews 1-10

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5.0

REALLY GREAT

By The Ghost

from West Haven, CT

describe yourself Classic Style

See all my reviews

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Going Out

    Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

    I'VE USED ALMAY FOR YEARS AND LIKE THE BLACK/BROWN COLOR - JUST WISH THEY CARRIED IT IN BROWN ALSO WOULD GO BETTER WITH MY COLORING. CAN'T USE ANY OTHER MASCARA BECAUSE OF MY ALLERGIES.

    (1 of 1 customers found this review helpful)

     
    1.0

    Formula has changed-very irritating now.

    By NoName

    from McMurray, PA

    describe yourself Classic Style

    See all my reviews

    Pros

      Cons

      • Difficult To Remove
      • Irritating
      • Not good for contacts

      Best Uses

        Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

        I have used this mascara since it came out in the 80's, and until recently found it to be the best of the best. It performed exactly as I needed it to, applied effortlessly, gave my eyes maximum wow factor with no clumps, no flakes, and was easy to remove. Equally important, it gave me no trouble with my daily disposable contact lenses. That is, until Almay changed the formula sometime in 2013.

        This new formula causes my eyes to sting and burn within 30 minutes of applying the mascara. The discomfort will not cease until I remove the mascara. The new formula is also very difficult to remove compared to the prior formula. The product ingredients list PVP as the 4th ingredient, whereas it was the 6th ingredient in the prior formula. I see no other changes to the formula, so I assume the discomfort is associated with the increased amount of PVP.

        It's hard to fathom why Almay would fix something that wasn't broken, but indeed they did. Saying goodbye to a longtime trusted staple of almost 30 years is beyond upsetting, but the discomfort associated with this new formula is simply intolerable.

         
        5.0

        My favorite drugstore mascara

        By CaliforniaGirl

        from United States

        describe yourself Classic Style

        See all my reviews

        Pros

          Cons

            Best Uses

              Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

              My dermatologist has always recommended Almay to me so I try to buy whenever possible.

              This is my favorite mascara. It doesnt run or smudge and most of all it doesnt irritate my eyes!

               
              5.0

              EXCELLENT COVERAGE

              By The Ghost

              from West Haven, CT

              describe yourself Natural Style

              See all my reviews

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Daytime
                • Going Out

                Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                HAVE USED THIS MASCARA FOR YEARS AND NEVER HAD A PROBLEM, IT'S EASY TO USE AND GIVES A VERY NATURAL LOOK. I ONLY WISH THAT IT WOULD COME IN JUST PLAIN BROWN. I USE BLACK/BROWN.

                 
                5.0

                the very best mascara ever

                By Ms. Slayskridge

                from Knoxville TN

                describe yourself Natural Style

                See all my reviews

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                  Great for any age, but especially middle-aged women like myself who are not doing themselves any favors by piling on the make-up. What I want is natural but better -- subtle and enhanced. I'm blonde with thinning lashes and black-brown is the perfect shade and consistency. Almay calls it "thickening" but it should be "perfecting." Forget all the mascara hype about volumizing, etc., that turns to glop when applied, and try this if you haven't already. I've compared it to several expensive brands, and they do not compare when it comes to ease of application and results. Because my vision is so bad, I sometimes follow up with a lash comb after putting my glasses back on, but even if I've apply too much this mascara does not glop. I use the waterproof version in summer but otherwise the regular version is fine. LOVE THIS.

                   
                  5.0

                  Love Almay!

                  By Happy to be Granna!

                  from Louisiana

                  describe yourself Natural Style

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Doesn't Clump
                  • Great Brush

                  Cons

                  • Smudges or Runs

                  Best Uses

                  • Daytime
                  • Going Out

                  Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                  It's not a waterproof mascara so I suppose it is supposed to smudge. So that may not be a legitimate con. Otherwise, love the product.

                   
                  5.0

                  This is the best macara I have ever used

                  By teton girl

                  from middleton ma

                  describe yourself Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                    This product gives me the thickest lashes ever, and no allergies to it. It is true to it's claim

                     
                    3.0

                    Smudges easily and does irritate my eyes

                    By Hip (p) ster

                    from Washington DC

                    describe yourself Natural Style

                    See all my reviews

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Doesn't Clump
                    • Lengthens

                    Cons

                    • Difficult To Remove
                    • Flakes
                    • Smudges or Runs

                    Best Uses

                      Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                      This is a nice mascara but not among my favorites. It does smudge after some wear and tends to cause some very minor irritation to my extremely sensitive eyes.

                       
                      5.0

                      I have been using Almay one Coat for yea

                      By Kathy the dog whisperer

                      from newtown pa

                      describe yourself Classic Style

                      See all my reviews

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Applies Evenly
                      • Defines & Separates
                      • Great Brush
                      • Lengthens

                      Cons

                        Best Uses

                        • Anytime

                        Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                        Great stuff

                         
                        1.0

                        Don't waste your money.

                        By Lady Di

                        from Las Vegas

                        describe yourself Classic Style

                        Verified Buyer

                        Pros

                          Cons

                            Best Uses

                              Comments about Almay One Coat Thickening Mascara, Black/Brown 403, .4 fl oz:

                              Brush is scratchey and stiff with hardly any mascara on it so it doesn't lengthen lashes.

                              Displaying reviews 1-10

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