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American Crew Forming Cream for Hold and Shine 3 oz (85 g)

 
suggested: $19.00
our price: $13.00
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REVIEW SNAPSHOT®

by PowerReviews
American Crew Forming Cream for Hold and Shine, 3 oz
 
4.4

(based on 39 reviews)

Ratings Distribution

  • 5 Stars

     

    (23)

  • 4 Stars

     

    (12)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (1)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to use (23)
  • Strong hold (18)
  • Lightweight (15)
  • Controls frizz (8)
  • Smells great (7)

Cons

  • Heavy (3)

Best Uses

  • Daily use (17)
  • Straight hair (9)
  • Fine hair (7)
  • Curly hair (5)
  • Thick hair (5)
    • Hair Type:
    • Straight hair (15), Wavy hair (10)
    • Reviewer Profile:
    • Survivalist / minimalist (19), Product junkie (5)

Most Liked Positive Review

 

No Flakes Allowed!

My son has super thick hair and the gel I usually buy was leaving a build-up. His stylist suggested I try American Crew Forming Cream. I looked at her, sideways with one eye...Read complete review

My son has super thick hair and the gel I usually buy was leaving a build-up. His stylist suggested I try American Crew Forming Cream. I looked at her, sideways with one eye cocked, and said, "Huh?" I mean, it looks like lotion for very dry skin! How is it possible this product will last through the rigors of middle school? Reluctantly, I bought her [$] sample that was the size of my thumbnail. I was so glad that I did! The product did great, left no build-up and is very easy for him to use! LOVE IT!!!

VS

Most Liked Negative Review

 

Great Product, Shady Label

This product is great, but the one that drugstore.com sent me has a label slightly different from the one I get from the hairstylist. Also feels slightly different. And that's a bit shady.

This product is great, but the one that drugstore.com sent me has a label slightly different from the one I get from the hairstylist. Also feels slightly different. And that's a bit shady.

Reviewed by 39 customers

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Displaying reviews 1-10

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5.0

Not sticky but holds great

By Moodybruise

from Sacramento CA

describe yourself Product Junkie

See all my reviews

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy
  • Smells Great
  • Strong Hold

Cons

    Best Uses

    • Daily Use

    Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

    Husband loves this product. It rinses clean and doesn't leave your hair really stiff looking. It holds awesome yet comes out pretty well with just water, so no sticky residue feeling or build up

    (1 of 1 customers found this review helpful)

     
    4.0

    good product for texture but lacks hold

    By jim the runner

    from singapore

    describe yourself Beauty Conscious

    Pros

    • Easy To Use
    • Lightweight
    • Non-Greasy
    • Versatile

    Cons

    • Lacks Hold

    Best Uses

    • Curly Hair
    • Daily Use
    • Straight Hair

    Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

    Just got this recently, I chose it over American Crew Fiber because I'm planning to grow my hair out a bit and this would probably work better on longer hair. Currently I have short to medium-length hair that gets wavy when it's longer. I've found that this is great for creating a natural-looking texture and a bit of volume.

    A good thing about this is that you can control the amount of shine you want by using more or less of the product, and you can actually get the matte look of the American Fiber. By using less product, however, you sacrifice quite a bit of hold. I haven't tried having this on my hair the entire day without touching it, but I don't see it holding your hair in place for the entire day, unless u use a lot of it which will just make your hair look greasy. What I would recommend is to use other products like hairspray together with this to give it more hold.

    I've heard many people complain about the smell of the product, but I'm not very concerned about that. It may smell a little feminine to some but its not unpleasant, and it's quite subtle so people are unlikely to notice it. I'd say it's actually a plus because I don't want my hair to smell different from my cologne.

    So if you're looking for versatility this is probably the product I'd go for. But if you have short hair and you're looking for something that's going to keep your hair in place perhaps the Fiber would be a better choice especially if you don't want to spend extra $$ on hairspray. (It says 'high hold', as opposed to the Forming Cream's medium hold, but I haven't tried it so I can't say for sure). But then again, there are much cheaper alternatives to Fiber such as some of the Gatsby products, so it all depends on what you're going for.

    Price wise it's pretty steep for a hair product but I decided to splurge a little bit since I just got a new job.

    • Hair Type:
    • Wavy Hair
     
    4.0

    Good stuff

    By JMc

    from Denver, CO

    describe yourself Minimalist

    See all my reviews

    Pros

    • Easy To Use
    • Smells Great
    • Strong Hold

    Cons

    • Heavy

    Best Uses

    • Thinner Hair

    Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

    Strong hold, nice smell. Only con is the high price.

    • Hair Type:
    • Straight Hair

    (0 of 1 customers found this review helpful)

     
    5.0

    Husbands favorite

    By Moodybruise

    from Sacramento CA

    describe yourself Minimalist

    See all my reviews

    Verified Buyer

    Pros

    • Controls Frizz
    • Easy To Use
    • Lightweight
    • Non-Greasy
    • Smells Great
    • Strong Hold

    Cons

      Best Uses

      • Daily Use

      Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

      Husband has used this for a couple of years now. Great product. Leaves hair somewhat flexible and not super stiff or sticky, yet holds it in place. Perfect for that guy that doesn't want to look like he uses a bunch of product. Sells good and doesn't flake like a lot of gels, and isn't greasy or leave a residue like some of the pastes.

      • Hair Type:
      • Straight Hair
       
      5.0

      Excellent product.

      By bubbus

      from Houston TX

      describe yourself Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Smells Great
      • Strong Hold

      Cons

        Best Uses

        • Thinner Hair

        Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

        Keeps hair in place and gives it a bit of shine
        Great hair product I have been using it for 5 years

        • Hair Type:
        • Straight Hair
         
        3.0

        I Always Come Back ...

        By R-Love

        from Washington, DC

        describe yourself Minimalist

        See all my reviews

        Verified Buyer

        Pros

        • Controls Frizz

        Cons

        • Heavy

        Best Uses

        • Daily Use

        Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

        I have thick wavy hair and I really need to use a product to control fizz and create some definition. I've tried lots of different products, but I always come back to American Crew Forming Cream.

        The key is using just enough and not too much. Too little might get applied unevenly. Too much is very heavy and really weighs my hair down. I've found the results are better when I use less of the product than I would think I need.

        • Hair Type:
        • Wavy Hair
         
        4.0

        Great secondary product

        By CS NYC

        from New York City

        describe yourself Product Junkie

        See all my reviews

        Verified Buyer

        Pros

        • Controls Frizz
        • Flexible
        • Smells Great

        Cons

        • Heavy

        Best Uses

        • Straight Hair

        Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

        I use this product when I get out of the shower. While my hair is still damp I use a little of this product throughout my hair specifically at the ends. I let my hair air dry while I finish getting ready, and then I use a little of the firm hold styling gel to style my hair. The Forming cream keeps my hair under control and also prevents the gel from making my hair too hard, and crunchy.

        • Hair Type:
        • Straight Hair
         
        5.0

        crew forming cream

        By rbh217

        from Dallas, TX

        describe yourself Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight
        • Non-Greasy
        • Strong Hold

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Straight Hair
          • Thicker Hair
          • Thinner Hair
          • Travel

          Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

          best pricing available at drugstore.com. sometimes free shipping and always convenient.

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Light hold

          By Edward

          from Roseville, MN

          describe yourself Minimalist

          See all my reviews

          Verified Buyer

          Pros

          • Easy To Use
          • Lightweight
          • Non-Greasy

          Cons

            Best Uses

            • Daily Use

            Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

            Lightest of the American Crew creams/pomades. Small amount does just what I need to keep short-cropped hair lying down nicely without gluing it.

            Service and delivery comments:

            Processed right away and arrived within 5 business days.

            • Hair Type:
            • Straight Hair
             
            5.0

            love it

            By crazy mom

            from davie, fl

            describe yourself Minimalist

            Verified Buyer

            Pros

            • Easy To Use

            Cons

              Best Uses

              • Thicker Hair

              Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

              My son was given a sample when he had his hair cut. It is easy to use. Loves it

              • Hair Type:
              • Wavy Hair

              Displaying reviews 1-10

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