I use Attitude Lavender & Grapefruit Laundry Detergent and this is, by far, my favorite natural laundry liquid (and I've tried a bunch including Seventh Generation, Mountain Green, Ecos, & Earth Friendly Products). It does a decent job cleaning clothes without fading colors and smells lovely! The scent is essential oil-based (not like Method's synthetic fragrance oils, which I dislike and find overwhelming) and just the right amount to make my clothes smell good but not knock anybody out. It does cost more but a little goes a long way. I use this with the Attitude Fabric Softener (also works great with no oily residue) and alternate the scents depending on my mood. I hope drugstore.com continues to carry this brand because it is a rare find!
Bottom Line Yes, I would recommend this to a friend
Fill 2 caps (3 fl. oz.) for large loads and 1 cap (1.5 fl. oz.) for normal loads. For tough stains, pour a small quantity directly on stain and rub or allow soaking before washing. Always check labels for special instructions.