I bought this for my boyfriend. He likes it - he says it dries quickly and doesn't have a "plastic" feeling. Personally, I like it because his hair doesn't get that hard or slick feeling and his hair looks healthier. We both agree it smells nice, clean and not overpowering.
Bottom Line Yes, I would recommend this to a friend
This product was used by my husband and he said that the product did not provide any hold after it dried. He said that the smell reminded him of hand sanitizer. Upon his return home after work, I felt his hair and it felt as if there were no products in it at all. Overall, product needs more improvement, less alcohol.
Aubrey hair gels are terrific (same goes for the Aubrey B5 Design Gel sold here as well). I like the fact that they have no synthetics and are not tested on animals. They work very well (no plastic feel, and are actually good for the hair). My hair never gets dried out. I highly recommend them!