New
Biomineral concentrate + revitalizing eye cream
Revitalizing Eye Cream (0.33 fl oz / 10 ml)
Biomineral Concentrate, 4 tubes (0.08 fl oz / 2.5 ml) each
Recharges elastin-deficient skin to visibly lift and smooth skin around the eyes.
Improves visible vitality and awakens his eyes.
Active Naturals®
Blackberry Leaf Extract + Dill
The Power of Nature + Science
Elastin, a key youth protein, helps to keep your skin resilient and younger-looking. Over time, elastin fibers break down and skin begins to look tired and older. Beautiful, visibly vitalized skin can be yours again with Aveeno® Ageless Vitality™.
Elasticity Recharging System | Eye
A revolution in the science of anti-aging, Aveeno® Ageless Vitality™ combines a blend of naturally charged biominerals with powerful botanical ingredients to create an exclusive anti-aging technology so effective, it is patented for the treatment of the signs of aging.
In clinical testing:
100% of women showed revitalized eyes in 4 weeks
Proven Results:
Before
- Crow's feet
- Under-eye and upper eyelid lines and wrinkles
- Dark circles
Week 4*
- Reduced appearance of under-eye and crow's feet lines
- Diminished sagging around the eyes
- Diminished look of puffiness and dark circles
- Increased elasticity
- Improved appearance of upper eyelid folds
- 100% of women showed improvement in brightness, dark circles or lifted appearance
*images (on packaging) have not been retouched
About Aveeno®
A pioneer in the study of natural ingredients for efficacious skin care, Aveeno® has identified and isolated the revitalizing power of scientifically selected natural minerals to create the first and only anti-aging treatment to use the combined power of Active Naturals® and biominerals to achieve dramatic results.
Discover Aveeno® Active Naturals®.
Simply put, Active Naturals® are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty.
In this unique system, scientists at Aveeno® have blended biominerals with a carefully selected combination of Active Naturals®, blackberry leaf extract and dill to recharge elastin-deficient skin. Elastin, a key youth protein, is responsible for skin's ability to "snap back", an important factor in younger skin's firmness and resiliency. Over time, as the skin ages and is exposed to environmental stressors, the elastin in the skin degrades and the skin's ability to produce functional elastin diminishes. This leads to sagging skin, loss of firmness and the appearance of wrinkles. In order to achieve youthful looking skin, elasticity must be returned. Try Aveeno® Elasticity Recharging System -- Eye to help you regain younger looking, visibly revitalized eyes.
Product Ingredients:
Revitalizing Eye Cream: Dimethicone, Methyl Trimethicone, Water, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Dimethicone / Vinyl Dimethicone Crosspolymer Persea Gratissima (Avocado) Oil, Butylene Glycol, Hexylene Glycol, Tetrahydroxypropyl Ethylenediamine Dimethicone / PEG-10/15 Crosspolymer, PEG-9 Polydimethylsiloxyethyl Dimethicone, Citric Acid, Maltodextrin, Caprylyl Glycol, Sodium Chloride, Titanium Dioxide, Propylene Glycol, Mica, Sodium Citrate, Disodium EDTA, Rubus Fruticosus (Blackberry) Leaf Extract, Peucedanum Graveolens (Dill) Extract, Cyclopentasiloxane, Xanthan Gum, Methylisothiazolinone, Disodium Stearoyl Glutamate.
Biomineral Concentrate: Cyclopentasiloxane, Dimethicone, Trisiloxane, Silica, Zinc, Divinyldimethicone / Dimethicone Crosspolymer, Tocopheryl Acetate, Copper Powder. | 
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