Gentle Anti-Fade System for Long-Lasting Color Brilliance
Keep your color truer longer-naturally. With just one wash instantly reveal your vibrant shine with this rich-lathering shampoo. Our exclusive Active Naturals® anti-fade system features color-fortifying lupine botanical, scientifically shown to seal the cuticle, helping to lock in color for long-lasting, healthy brilliance.
- Scientifically shown to protect your hair to help extend the life of your color*.
- Infuses fade resistant moisture and reduces breakage for soft, manageable hair.
Developed by our expert team of scientists and a stylist, our Active Naturals® formula harnesses the power of nature and science for beautiful, long-lasting color brilliance-Guaranteed.
Dermatologist Recommended for over 60 years.
Recycle because it matters.
Made in Canada