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New Look
Helps fight the aging signs of sun damage
Reduces the look of lines & wrinkles
Active Naturals Natural Shitake Complex
Now you can help make up for past sun damage by reducing the visible signs of aging for younger looking skin!
Aveeno® Positively Ageless® Youth Perfecting Moisturizer, with antioxidant Natural Shitake Complex, helps fight the anti-aging sings of sun damage.
After just 4 weeks, women saw a visible improvement in the signs of aging, including:
Reduced appearance of lines and wrinkles
Improved skin texture
Lifted, firmer appearance of skin
Improved healthy look of skin
This hydrating daily moisturizer also contains an advanced SPF 30 complex that protects against aging UVA and burning UVB rays, helping to protect you from future damage from the sun's harmful rays.
The sun damage accumulated throughout your life has developed into the first signs of aging - fine lines around the eyes and forehead uneven tone, and brown spots. The Aveeno® Positively Ageless collection with Active Naturals® Natural Shitake Complex helps improve the visible signs of aging.
First cultivated in Asia over 1000 years ago, Shitake mushrooms were recognized by ancient herbalists for their medicinal purposes Aveeno® has captured the beauty-enhancing benefits of Shitake mushrooms in formulas that have been shown to enhance skin's youthful appearance.
Aveeno® Dermatologist recommended for over 60 years.
This product contains mushroom extract. This package contains post-consumer recycled materials
Questions? Call: 1-866-428-3366 or visit aveeno.com
Made in Canada
Indications
Helps prevent sunburn
Higher SPF gives more sunburn protection
Provides high protection against sunburn
For skin highly sensitive to sunburn
Warnings
For external use only.
When using this product
Keep out of eyes. Rinse with water to remove.
Stop use and ask a doctor if
Rash or irritation develops and lasts.
Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.
Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz
3.7
(based on 34 reviews)
Ratings Distribution
5 Stars
(13)
4 Stars
(10)
3 Stars
(2)
2 Stars
(7)
1 Stars
(2)
67%
of respondents would recommend this to a friend.
Pros
Easy to use (15)
Improves skin texture (11)
Soothing (11)
Noticeable results (9)
Smells great (9)
Cons
Too greasy (4)
Best Uses
Dry/chapped skin (11)
Fine lines (11)
Sun damage (9)
Oily/combination skin (7)
Deep wrinkles (4)
Reviewer Profile:
Brand buyer (17), Budget shopper (10)
Most Liked Positive Review
Great Product
I have been using this product for about a year and it works great my skin is a lot brighter is more even. After I was my face it looks like I have makeup on...Read complete review
I have been using this product for about a year and it works great my skin is a lot brighter is more even. After I was my face it looks like I have makeup on. I wish the look would last the entire day but it runs out after a couple of hours. I have combination skin and it does not leave my skin greasy. I would stand by this product. But I know you have to find the product that works for your skin. This one does for me. I read the other reviews and some are happier than others. Just try it and if it doesn't work for you move on.
VS
Most Liked Negative Review
makes me cry
I used this as a daily moisturizer and like the fact that is has a higher SPF than most other products in its category but minute amount of the cream must have leaked into my ...Read complete review
I used this as a daily moisturizer and like the fact that is has a higher SPF than most other products in its category but minute amount of the cream must have leaked into my eyes and I was teary eyed for several hours after putting it on.
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
I was really looking forward to trying an Aveeno product, but was disappointed with this moisturizer. It felt thick and heavy on my oily skin for the entire day and I could hardly wait to wash it off in the evening. My T zone was very shiny all day and I was continually blotting away the oil. While it might be a great moisturizer, I could not get past the consistency and additional shine it gave me. I have given it to a friend with dry skin as it seems like it might be better for her.
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
I have really been impressed with the Aveeno line, but am very disappointed with this product. I've tried it twice and after about 30 minutes, my eyes sting for the next few hours. Awful feeling!
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
The only thing I have seen work on brown spots. It takes a while before I noticed, but after 3 months it was completely noticeable. I have used significantly more expensive products in the past(lancome, ROC), they did not improve the brown spots the way this did.
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
I got the sample of this line with minature versions of all of the aveeno skincare products in this collection. They never gave me any problems. When I bought the full size of the SPF 30 moisturizer, put it on, then after about 10 min. my eyes started watering and burning. It was terrible. Will not buy this product again.
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
This product has many good features. However, after about a week of using it, it made the skin dry, especially around my eyes. Foundation would cake up around these dry areas and looked really bad. The product tingles when you put it on, which at first It thought was good. But the tingling sensation got worse for me with each use, and after about 2 weeks it felt like it was burning each time I put it on. My skin started to feel stretched out, like it had been pulled taught or burned or something. I WISH that I could keep using this product because it makes my skin look very good, evens out my skin tone and is not greasy at all. However I cannot put up with a burning feeling.
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
I learned about this from a friend who has a skin to die for. I have been using it for 3-4 years. The results are great. My skin is softer, and the acne scars are barely noticeable now. It does not cause me to breakout, which my previous Clinique moisturizer did. I burn very easily but my face and neck never do thanks to the sunscreen in this moisturizer, even in tropical climates. People compliment my skin all the time, and tend to think I am ten years younger than I am. I alternate this moisturizer with the new Aveeno Positively Ageless tinted moisturizer and love it. I have used it on top of retinol containing creams with no problems. Caveat: it is not supposed to get into your eyes!
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
I have tried all the name brands, and for the money, this IS the best product! And it even has sunscreen, living in California and driving a convertible, it's a must!
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
This moisterizer is really nice. Goes on without feeling greasy and makes skin feel smooth. Color and texture has improved since using on a regular basis.
Comments about Aveeno Active Naturals Positively Ageless Youth Perfecting Day Moisturizer, SPF 30, SPF 30, 2.5 fl oz:
Tried the full size because I got the sample pack that included a scrub, day lotion, night lotion, and eye cream. I assummed that the day lotion with spf would be the same as the large size. First of all the larger size was much thicker and harder to rub in. Then, after wearing it for an hour or two my eyes started burning so much that i needed to use a wet paper towel or wash cloth to make them feel better. Not what I want in a facial lotion.
Apply generously and evenly before sun exposure and as needed.
Children under 6 months of age; ask a doctor.
Sunburn alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing and limit sun exposure while using this product and for a week afterwards.