Hi! We're Kevin & Keith, BabyGanics founding-fathers–compulsive clean-freaks but also family guys! We read other 'green' labels and think "Whoa. That’s harsh!" Safe for the planet should include people, right? And what about babies? Don’t get us started! So, we make products that clean like crazy and are safe around babies: earth safe, people safe and picky mother-in-law safe. (Did we mention they really work?) Let us know what you think: foundingfathers@babyganics.com