100% Pure*. 0% Worry™
Locks in color by over 90%** for a healthy color brilliance wash after wash. The first and only color protect shampoo with FREE10technologie™.
Not tested on animals.
Made in USA
*No sulfates, parabens, formaldehyde, colorants, gluten, mineral oil, phthalates, MEA, DEA or PPG.
**Purite Color Protect Shampoo & Conditioner over 3-4 weeks of use.
©bain de terre
Apply generous amounts to wet hair. Massage into rich lather. Rinse and repeat.