Mascara is a must-have in any woman's makeup collection. With the right mascara, you can improve the appearance of your lash line for results that range from natural to dramatic. A high quality mascara product darkens the lashes to accentuate the look of the eyes and call attention to their shape. The secret to creating the perfect eye look is to have the perfect mascara on hand to define and beautify the lash line, and there's no better place to find top quality mascara products at low everyday prices than drugstore.com.
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Because the beauty needs of every woman are different, top cosmetics brands produce mascara formulas in a wide variety of types. By choosing the type best suited to your beauty goals, you'll get the best possible results from your eye makeup. Volumizing mascaras are formulated to make the lashes appear wider and thicker and are ideal for women who have sparse growth along the lash line. Sometimes these types of mascaras are called thickening formulas. Lengthening mascaras are geared toward making the eyelashes appear longer. You'll also find formulas that combine thickening and lengthening ingredients to dramatically improve the look of the lashes. You can use these types of formulas on a daily basis or to create bold nighttime looks.
Some mascara products are formulated to prevent common eye makeup problems or to address issues with the lashes. Non-clumping formulas are thinner in consistency and glide over the lashes more easily to help prevent clumps from forming and detracting from the appearance of the eyes. Conditioning mascaras contain moisturizers that hydrate the lashes while darkening and lengthening or thickening them. These products help to improve the texture of the lash hairs, so that they are less prone to breakage. You'll also find lash products that contain ingredients to help promote permanently longer or thicker lashes that look better even when you've removed your mascara.
If your eyes are prone to watering, conditions are humid or there is rain in the forecast, you may worry about your mascara running or bleeding. Waterproof mascara products are formulated with special pigments that are water-resistant. These products are better able to remain in place if the eyes become wet and reduce the likelihood of developing "raccoon eyes" over the course of your day. Keep in mind that if you opt for a waterproof mascara, you'll likely need to use eye makeup remover to take off your cosmetics at the end of the day.
At drugstore.com, we have lengthening, conditioning, thickening and waterproof mascaras in a rainbow of colors. Whether you prefer a black, brown or a colored formula to coordinate with your eyeshadow and bring out your eye color, you'll find the perfect shade in our collection. If you have a favorite brand, you can check out the mascaras that we carry from their collection by using the check boxes at the left. You can also use the left-hand menu to shop by price, to see our best selling mascaras or to view the mascaras in our department that have the highest customer ratings.