Makeup Made the Natural Way
Like conventional cosmetics, natural makeup is used to define your features and perfect your complexion to help you look your best and feel great. Natural formulas can produce the same gorgeous results as conventional formulas; however, the ingredients in the products that help you create those beautiful looks aren't the same.
When natural products are first formulated, the goal is to eliminate as many chemicals from their formulas as possible. This means substituting plant extracts, minerals and other natural elements for the synthetic pigments and dyes, artificial fragrances and other ingredients found in conventional makeup.
This approach to formulation makes natural makeup perfect for green-minded women aiming to cut back on chemical use. In addition, natural makeup can protect women with sensitive complexions from synthetics that have caused them to experience irritation in the past.
Alternatives to Every Conventional Cosmetic
What makeup products are your must-haves and which ones do you reach for on special occasions? No matter what's currently inside of your beauty bag, you can find natural products to replace all of your makeup.
Face makeup is used to disguise imperfections, even out skin tone and add healthy color to the cheeks, and you can find foundation, concealer, blush, bronzer and powder products derived from nature to get these benefits.
With natural eye products like mascara, eyeliner and eye shadow, you can define the shape of your eyes, bring out your eye color and enhance your lashes.
To finish your look, you can add color and shine to your lips with natural lipstick and gloss and accentuate the contours of your mouth with natural lip liner.
Sustainable Tools for Easy Application
If you're committed to green living, the tools that you use to apply your makeup matter. Choosing tools and applicators that have minimal eco impact allows you to stick to your principles without having to compromise the results that you get with your cosmetics. You can purchase brushes fashioned out of sustainable materials like bamboo and cotton balls and swabs made from organic or recycled fibers. back to top »
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