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Regular Mascara

- Shopping for mascara just got a whole lot simpler. At drugstore.com, we make it easy to find the perfect mascara to meet your needs in no time, so that you can get your brand new makeup delivered to your door and get started enhancing your lashes sooner rather than later. We have divided our selection of mascara products into sections to allow you to narrow down your options quickly. In this assortment of formulas, you'll find all of our regular non-waterproof mascara options.
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The Benefits of Conventional Mascara

Conventional or regular mascara is soluble in water, meaning that water can wash it away. There are many reasons why some women today choose regular mascara over waterproof mascara options, which are not water soluble. Regular mascara is very easy to remove at the end of the day, so you don't have to worry about any residues being left behind on your eyes or your lashes. Regular mascara is often thinner than waterproof mascara. As a result, some people find it easier to evenly apply and less likely to form clumps. If you wear contact lenses or have sensitive eyes, your doctor may suggest that you use conventional mascara to avoid any complications.

A Solution for Every Lash Look

Mascara can enhance the appearance of your lash line in a number of ways. Lengthening mascara formulas make the eyelashes appear longer than they are and are best for those who are most concerned about their eyelashes being too short. Ideal for women who have sparser eyelash growth, volumizing mascara makes the lashes appear fuller by increasing the width of the individual hairs. A defining mascara allows fine lashes that tend to stick together to be separated and appear more prominent. Curling mascaras encourage the eyelashes to curl for a more attractive shape. Some mascara products provide more than one benefit, allowing you to beautify your lashes in multiple ways with a single product.

So Many Color Choices

You have a number of colors from which to choose in this selection of mascara products. Black, black-brown and brown are among the most popular hues, and you'll find other unique shades waiting to be discovered that can bring a pop of color to your lash line.

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