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Clairol Natural Instincts Demi Permanent Hair Color, Medium Brown 20 1 ea

suggested: $8.99
our price: $7.19$7.19 / ea
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Natural Instincts is enriched with a unique blend of Antioxidants and Vitamins C & E - it's haircolor that actually improves the healthy look of your hair!
Your hair will radiate with rich, natural-looking color and luminescent shine.
Natural Instincts is perfect if you are looking for:

Healthier, truly natural-looking color* with brilliant shine.

Natural-looking gray coverage

(for up to 50% gray) for color that lasts up to 6 weeks. And no visible roots!

A gentle, no ammonia formula that helps protect hair against dryness while you color.

Plus, Natural Instincts gives you 6 weekly treatments of our Once a Week Color Treat? conditioner for shiny, soft hair.

selected color: Medium Brown 20
Medium Brown 20
Medium Cool Blonde 6
Brown Black 35
Clove Medium Cool Brown 24
Burgundy Brown 32
Light Cool Brown 14
Suede Light Brown 13
Light Auburn 16
Sunflower Medium Golden Blonde 04
Light Warm Brown 13B
Medium Warm Brown 20B
Sandalwood Dark Cool Blonde 10
Rosewood Dark Auburn Brown 30
Light Golden Red 15RG
Amber Shimmer Lightest Golden Brown 11G
Hot Cocoa Medium Bronze Brown 26
Black 36
Navajo Bronze Light Caramel Brown 12A
Light Blonde 002
Roasted Chestnut Dark Warm Brown 28B
Pecan Medium Golden Brown 18
Medium Auburn Brown 22
Shine Happy Clear Shine Treatment 00
Nutmeg Dark Brown 28
Dark Red 20R
Dark Blonde 009N
Dark Golden Brown 28G
Reddish Brown 16RG
Toasted Almond Light Golden Brown 12
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Healthier-looking*, Radiant Color

Clairol Natural Instincts Hair Color, Medium Brown 20 Kit includes:

  • Shade 20
  • Color Activating Cr�me
  • Colortreat Conditioning Treatment

Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

Made in Mexico

*Versus untreated.

**Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

Product Ingredients:
Shade 20:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, P-Phenylenediamine, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Resorcinol, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, 2-Methylresorcinol, Oleth-10, Panthenol, EDTA, M-Aminophenol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, P-Aminophenol, 1-Naphthol, Tocopherol, Ascorbic Acid.

Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone


Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

©Procter & Gamble

Clairol Natural Instincts Haircolor, Medium Brown 20

 – Don't let gray hairs stand in your way of looking and feeling your best. Clairol Natural Instincts Haircolor, Medium Brown 20 makes covering gray or enhancing your hair color without a trip to the salon a simple task while helping to promote healthier tresses.

Enhance Color and Improve Hair's Health

Clairol Natural Instincts Haircolor, Medium Brown 20 is a unique formula designed to minimize the damage that can often occur when you chemically treat your tresses. The formula is completely free of ammonia, so it does not have the dehydrating effect that is common with many at-home haircolor products. In addition, the formula contains vitamins C and E. These nutrients provide antioxidant protection for the hair strands, helping to decrease the oxidative damage that can rob the tresses of their strength and vivid color. Aloe vera and coconut oil are also included in the formula to condition and hydrate each and every strand.

Long-Lasting, Beautiful Results

In just 10 minutes, Clairol Natural Instincts Haircolor, Medium Brown 20 can greatly enhance the beauty of your hair. Optimized for results that are as natural as possible, the formula increases shine while boosting color. Ideal for those who require gray coverage for 50 percent of their hair or less, the haircolor treatment comes with everything you need for at-home use, including a conditioning treatment. Results from the demi-permanent formula last for up to 6 weeks with no worry about visible roots.

A Pioneer in At-Home Hair Color

In 1956, Clairol introduced their first at-home hair coloring kit, making it possible for women everywhere to cover gray without having to sit in a beautician's chair. Since then, Clairol has led the way in the development of at-home haircolor products and has become one of the largest and most trusted brands in the hair care industry.
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