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Clairol Natural Instincts Non-Permanent Hair Color, 4W/28B Dark Warm Brown 1 ea

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our price: $7.99$7.99 / ea
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Natural Instincts is enriched with a unique blend of Antioxidants and Vitamins C & E - it's haircolor that actually improves the healthy look of your hair!
Your hair will radiate with rich, natural-looking color and luminescent shine.
Natural Instincts is perfect if you are looking for:

Healthier, truly natural-looking color* with brilliant shine.

Natural-looking gray coverage

(for up to 50% gray) for color that lasts up to 6 weeks. And no visible roots!

A gentle, no ammonia formula that helps protect hair against dryness while you color.

Plus, Natural Instincts gives you 6 weekly treatments of our Once a Week Color Treat? conditioner for shiny, soft hair.

selected color: 4W/28B Dark Warm Brown
4/28 Dark Brown
6W/13B Light Warm Brown
5A/24 Medium Cool Brown
Dark Golden Brown 28G
Rosewood Dark Auburn Brown 30
5/20 Medium Brown
5R/22 Medium Auburn Brown
4RR/20R Dark Red
6.5R/16 Light Auburn
13/6 Light Brown
8G/4 Medium Golden Blonde
6A/14 Light Cool Brown
2/36 Black
5W/20B Medium Warm Brown
7/9N Dark Blonde
6G/12 Light Golden Brown
8A/6 Medium Cool Blonde
Burgundy Brown 32
Hot Cocoa Medium Bronze Brown 26
7A/10 Dark Cool Blonde
4W/28B Dark Warm Brown
2 Light Blonde
12A/6BZ Light Caramel Brown
5G/18 Medium Golden Brown
6.5G/11G Lightest Golden Brown
3.5/35 Brown Black
Reddish Brown 16RG
Light Golden Red 15RG
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Natural Instincts Non-Permanent Hair Color is Ammonia Free formula, gives you healthier-looking, radiant color and blends away gray in 10 minutes

  • Color lasts up to 6 weeks
  • See radiant color, and feel touchable softness after coloring
  • Our demi-permanent Natural Instincts system with Aloe, Vitamin E, and Coconut Oil
  • It's proven less damaging
  • Lasts 28 shampoos
  • Available in Blonde, Brunette, Black and Red Shades
  • Non-Permanent Hair Color

Natural Instincts Non-Permanent Hair Color system with Aloe, Vitamin E, & Coconut Oil - it's proven healthier-looking radiant color.


Made in Mexico


Important safety warnings: Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read and follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.
This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Product not intended to be used on children. Keep out of reach of children. Follow safety warnings. Perform the skin allergy test 48 hours before coloring. Can cause allergic reactions follow the safety warnings.

©Procter & Gamble

Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B

 – Whether you are interested in covering up your gray hairs or you want an entirely new look, Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B delivers a glossy shade that reflects warmth and natural beauty.

Healthier Hair Color

By adding shine to your hair and creating a shade that looks natural, Clairol Natural Instincts Haircolor helps to make your hair look healthier and more radiant.


When you want longer coverage than a temporary dye would provide but aren't sure that you are ready for a permanent change, the semi-permanent formula offered by Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B may be the perfect in-between solution to choose.

Protect Your Hair

Clairol Natural Instincts Haircolor uses a gentle formula that doesn't contain ammonia as one of its ingredients, so it is mild on your hair. As a result, you can avoid the drying, damaging effects to your hair that ammonia-based formulas have a tendency to deliver.

Added Benefits That Help You Keep Your Hair Looking Great

In addition to the primary hair coloring treatment, Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B comes with six weekly treatments that can be used to help maintain the radiance and beauty of your hair. Known as the Once a Week Color Treat, this product conditions your hair, maintaining the softness of your locks while refreshing the natural-looking shine created when using the Clairol Natural Instincts Haircolor formula.

Clairol Natural Instincts Haircolor

Clairol has designed its line of Natural Instincts products for the purpose of making your hair look healthier as a result of choosing one of these shades of coloring. Each formula contains coconut oil, vitamin E, and aloe, while also having been clinically tested for its ability to deliver less surface damage than formulas with harsher ingredients.
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