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Clairol Natural Instincts Non-Permanent Hair Color, 5/20 Medium Brown 1 ea

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Natural Instincts is enriched with a unique blend of Antioxidants and Vitamins C & E - it's haircolor that actually improves the healthy look of your hair!
Your hair will radiate with rich, natural-looking color and luminescent shine.
Natural Instincts is perfect if you are looking for:

Healthier, truly natural-looking color* with brilliant shine.

Natural-looking gray coverage

(for up to 50% gray) for color that lasts up to 6 weeks. And no visible roots!

A gentle, no ammonia formula that helps protect hair against dryness while you color.

Plus, Natural Instincts gives you 6 weekly treatments of our Once a Week Color Treat? conditioner for shiny, soft hair.

selected color: 5/20 Medium Brown
Hot Cocoa Medium Bronze Brown 26
7A/10 Dark Cool Blonde
5G/18 Medium Golden Brown
4/28 Dark Brown
5A/24 Medium Cool Brown
5/20 Medium Brown
4RR/20R Dark Red
6.5R/16 Light Auburn
13/6 Light Brown
6A/14 Light Cool Brown
5W/20B Medium Warm Brown
6G/12 Light Golden Brown
Dark Golden Brown 28G
Reddish Brown 16RG
5R/22 Medium Auburn Brown
8G/4 Medium Golden Blonde
7/9N Dark Blonde
8A/6 Medium Cool Blonde
4W/28B Dark Warm Brown
2 Light Blonde
12A/6BZ Light Caramel Brown
6.5G/11G Lightest Golden Brown
Light Golden Red 15RG
6W/13B Light Warm Brown
Rosewood Dark Auburn Brown 30
Burgundy Brown 32
3.5/35 Brown Black
2/36 Black
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Natural Instincts Non-Permanent Hair Color is Ammonia Free formula, gives you healthier-looking, radiant color and blends away gray in 10 minutes

  • Color lasts up to 6 weeks
  • See radiant color, and feel touchable softness after coloring
  • Our demi-permanent Natural Instincts system with Aloe, Vitamin E, and Coconut Oil
  • It's proven less damaging
  • Lasts 28 shampoos
  • Available in Blonde, Brunette, Black and Red Shades
  • Non-Permanent Hair Color

Natural Instincts Non-Permanent Hair Color system with Aloe, Vitamin E, & Coconut Oil - it's proven healthier-looking radiant color.


Made in Mexico


Important safety warnings: Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read and follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.
This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Product not intended to be used on children. Keep out of reach of children. Follow safety warnings. Perform the skin allergy test 48 hours before coloring. Can cause allergic reactions follow the safety warnings.

©Procter & Gamble

Clairol Natural Instincts Haircolor, Medium Brown 20

 – Don't let gray hairs stand in your way of looking and feeling your best. Clairol Natural Instincts Haircolor, Medium Brown 20 makes covering gray or enhancing your hair color without a trip to the salon a simple task while helping to promote healthier tresses.

Enhance Color and Improve Hair's Health

Clairol Natural Instincts Haircolor, Medium Brown 20 is a unique formula designed to minimize the damage that can often occur when you chemically treat your tresses. The formula is completely free of ammonia, so it does not have the dehydrating effect that is common with many at-home haircolor products. In addition, the formula contains vitamins C and E. These nutrients provide antioxidant protection for the hair strands, helping to decrease the oxidative damage that can rob the tresses of their strength and vivid color. Aloe vera and coconut oil are also included in the formula to condition and hydrate each and every strand.

Long-Lasting, Beautiful Results

In just 10 minutes, Clairol Natural Instincts Haircolor, Medium Brown 20 can greatly enhance the beauty of your hair. Optimized for results that are as natural as possible, the formula increases shine while boosting color. Ideal for those who require gray coverage for 50 percent of their hair or less, the haircolor treatment comes with everything you need for at-home use, including a conditioning treatment. Results from the demi-permanent formula last for up to 6 weeks with no worry about visible roots.

A Pioneer in At-Home Hair Color

In 1956, Clairol introduced their first at-home hair coloring kit, making it possible for women everywhere to cover gray without having to sit in a beautician's chair. Since then, Clairol has led the way in the development of at-home haircolor products and has become one of the largest and most trusted brands in the hair care industry.
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