welcome: sign in|account|help
2 Sites 1 Bag
0 items $0.00checkout



Clairol Natural Instincts Non-Permanent Hair Color, Roasted Chestnut Dark Warm Brown 28B 1 application

suggested: $8.99
our price: $7.99$7.99 / ea
save 11% ($1.00)
in stock

Natural Instincts is enriched with a unique blend of Antioxidants and Vitamins C & E - it's haircolor that actually improves the healthy look of your hair!
Your hair will radiate with rich, natural-looking color and luminescent shine.
Natural Instincts is perfect if you are looking for:

Healthier, truly natural-looking color* with brilliant shine.

Natural-looking gray coverage

(for up to 50% gray) for color that lasts up to 6 weeks. And no visible roots!

A gentle, no ammonia formula that helps protect hair against dryness while you color.

Plus, Natural Instincts gives you 6 weekly treatments of our Once a Week Color Treat? conditioner for shiny, soft hair.

selected color: Roasted Chestnut Dark Warm Brown 28B
Shine Happy Clear Shine Treatment 00
Medium Warm Brown 20B
Light Auburn 16
Medium Brown 20
Light Cool Brown 14
Black 36
Dark Golden Brown 28G
Light Blonde 002
Medium Cool Blonde 6
Amber Shimmer Lightest Golden Brown 11G
Brown Black 35
Suede Light Brown 13
Clove Medium Cool Brown 24
Nutmeg Dark Brown 28
Toasted Almond Light Golden Brown 12
Burgundy Brown 32
Pecan Medium Golden Brown 18
Roasted Chestnut Dark Warm Brown 28B
Hot Cocoa Medium Bronze Brown 26
Navajo Bronze Light Caramel Brown 12A
Dark Blonde 009N
Sunflower Medium Golden Blonde 04
Sandalwood Dark Cool Blonde 10
Medium Auburn Brown 22
Rosewood Dark Auburn Brown 30
/img/sites/0//autodelivery/pdetails-new-tag.gif Auto-Reorder & Save: Get 10% off or more on all future shipments of this item. learn more »

Hidden Tab
Hidden Tab
Hidden Tab

Healthier-looking*, Radiant Color

Clairol Natural Instincts Hair Color, Dark Warm Brown 28B Kit includes:

  • Shade 28B
  • Color Activating Cr�me
  • Colortreat Conditioning Treatment

Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

Made in Mexico

*Versus untreated.

**Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

Product Ingredients:
Shade 28B:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Oleth-2, P-Phenylenediamine, P-Aminophenol, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, 2-Methylresorcinol, Erythorbic Acid, 4-Amino-2-Hydroxytoluene, Sodium Sulfite, Resorcinol, Oleamide Mipa, C12-15 Pareth-3, M-Aminophenol, Oleth-10, Panthenol, EDTA, 1-Naphthol, Tocopherol, Ascorbic Acid.

Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone


Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

©Procter & Gamble

Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B

 – Whether you are interested in covering up your gray hairs or you want an entirely new look, Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B delivers a glossy shade that reflects warmth and natural beauty.

Healthier Hair Color

By adding shine to your hair and creating a shade that looks natural, Clairol Natural Instincts Haircolor helps to make your hair look healthier and more radiant.


When you want longer coverage than a temporary dye would provide but aren't sure that you are ready for a permanent change, the semi-permanent formula offered by Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B may be the perfect in-between solution to choose.

Protect Your Hair

Clairol Natural Instincts Haircolor uses a gentle formula that doesn't contain ammonia as one of its ingredients, so it is mild on your hair. As a result, you can avoid the drying, damaging effects to your hair that ammonia-based formulas have a tendency to deliver.

Added Benefits That Help You Keep Your Hair Looking Great

In addition to the primary hair coloring treatment, Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B comes with six weekly treatments that can be used to help maintain the radiance and beauty of your hair. Known as the Once a Week Color Treat, this product conditions your hair, maintaining the softness of your locks while refreshing the natural-looking shine created when using the Clairol Natural Instincts Haircolor formula.

Clairol Natural Instincts Haircolor

Clairol has designed its line of Natural Instincts products for the purpose of making your hair look healthier as a result of choosing one of these shades of coloring. Each formula contains coconut oil, vitamin E, and aloe, while also having been clinically tested for its ability to deliver less surface damage than formulas with harsher ingredients.
related products
Garnier Nutrisse Nourishing Nutri-Browns Lightening Color Creme
Please Note:  Product received may temporarily differ from image shown ...
L'Oreal Paris Preference Fade Defying Color & Shine System,
4SM Dark Soft Mahogany Brown Optimized Fade Defying System Rich ...
L'Oreal Paris Excellence Triple Protection Color Creme, Dark Ash
Protects even the most fragile hair Level 3  Permanent 100% ...