Deeply Whitens More Than 3 Shades & Seals Our New Stains with WhiteSeal™ Technology
Reveal your PLATINUM smile with Colgate® Optic White® PLATINUM Whiten & Protect. Its breakthrough enamel-safe whitening formula is clinically proven to deeply whiten teeth more than 3 shades* with results starting in just 1 week. That’s over 2 shades more than a leading whitening toothpaste. Plus, its proprietary WhiteSeal™ technology helps prevent future stains from forming by sealing out daily food and drink stains*. Now you can whiten, protect, and enjoy your morning cup of joe with a smile!
With regular use, Colgate® Optic White® PLATINUM Whiten & Protect:
Deeply whitens more than 3 shades* with peroxide AND removes surface stains
Helps prevent future stains from forming with WhiteSeal™ Technology*
Delivers powerful whitening results that start in 1 week
Provides daily anticavity fluoride protection
Enamel-Safe High Impact Whitening Formula
Freshens breath with a Cool Mint flavor
Goes Beyond Surface Stains to Help Deeply Whiten Teeth for Promoting a Noticeably Brighter Smile
Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed; get medical help or contact a Poison Control Center right away.