New

Freshens Breath for 12 Hours & Whitens Teeth

• Helps Prevent:  Cavities, Gingivitis & Plaque
• Fights Tartar
• Freshens Breath
• Whitens
• Stand-Up Cap

Colgate Total® is uniquely formulated to:

• Help prevent cavities
• Help prevent plaque buildup 
• Helps prevent gingivitis

And also:

• Fight tartar buildup 
• Whiten teeth

ADA® Accepted
"The ADA (American Dental Association) Council on Scientific Affairs' Acceptance of Colgate Total Advanced Fresh + Whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed."

1-800-468-6502

Made in USA

Aids in the prevention of cavities, plaque and gingivitis.

Keep out of the reach of children under 6 years of age.  If more than used for brushing is accidently swallowed, get medical help or contact a Poison Control Center right away.  Ask a dentist if you have:  Bleeding or redness lasting more than 2 weeks; Pain, swelling, pus, loose teeth, or more spacing between teeth.  These may be signs of periodontitis, a serious form of gum disease.

Supervise children as necessary until capable of using without supervision.  Adults and children 6 years of age and older:  Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.  Children under 12 years:  Instruct in good brushing and rinsing habits (to minimize swallowing).  Children under 6 years:  Do not use unless directed by a dentist or physician.  Antiplaque and antigingivitis use not proven in children.