Check out our character-inspired toothpaste to see how we encourage kids to brush.
Make brushing fun for your kids with Kid’s Crest Hello Kitty Toothpaste, featuring their favorite animated cat. With clinically proven Fluoristat®, they’ll be fighting cavities with a paste that is still gentle on tooth enamel. And the friendly character makes brushing fun.
I thought the packaging was adorable and the price was great but my kids used it and - it's weird - doesn't foam at all. Just looks like a gel they are wiping on their teeth. I guess I just expect toothpaste to foam at least a little bit? The kids seemed to like the taste though.
Twist off cap to remove foil seal. Brush teeth thoroughly after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 years to under 6: Use a pea-sized amount and instruct in good brushing and rinsing habits (to minimize swallowing). Children under 2 years: Consult a dentist or physician.