welcome: sign in|account|help
2 Sites 1 Bag
0 items $0.00checkout



Dark and Lovely Fade-Resistant Rich Conditioning Color Permanent Hair Color, 394 Vivacious Red 1 kit

suggested: $5.99
our price: $3.99
save 33% ($2.00)
in stock
selected color: 394 Vivacious Red
373 Brown Sable
394 Vivacious Red
396 Luminous Blonde

Hidden Tab
Hidden Tab
Hidden Tab

Fade-Resistant Rich Conditioning Color


  • With moisture seal technology
  • locks in true-to-tone color and shine

This Kit Contains:

  • Applicator Bottle Containing Cream Developer
  • Bottle of Permanent Haircolor
  • Moisture Rich Conditioner Tube
  • Instruction Sheet with Plastic Gloves

Now from the #1 Permanent Haircolor Brand in the US Ethnic Market

Dark and Lovely Fade-Resistant Rich Conditioning Color.

  • An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color.


  • After Color Conditioner - Multiple applications
  • Non-Drip Liquid Cream-Gel - Easy, no mess application
  • Low Ammonia Formula - New pleasant fragrance
  • Aloe Vera & Sunflower Oil - Rich moisturizing ingredients

Double Conditioning Power

Moisture Seal Technology

A super-rich conditioning cocoon wraps around the hairstrand to help protect it from dryness and damage even after multiple shampoos.

  • Locks in shine to illuminate color
  • Helps protect colored hair from breakage
  • Leaves hair smooth and silky

Product Ingredients:

  • Cream Developer: 437047 U-water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide MEA, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, F.I.L. D141/10
  • Rich Conditioning Color: 32714 CA-Water, trideceth-2 carboxamide MEA, alcohol denat., glyceryl lauryl ether, deceth-3,propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol,  polyquaternium-6, ammonium hydroxide, 2-methyl-5-hydroxyethylaminophenol,  oleyl alcohol, frangrance,  p-aminophenol, 5-amino-6-chloro-o-cresol, thiolactic acid, 2-methylresorcinol, edta, , polyquaternium-24, Erythorbic acid, p-phenylenediamine. F.I.L. D27086/1
  • Moisture Rich Conditioner: 42497 SS2-water, cyclopentasiloxane, cetearyl alcohol, candelilla cera/candelilla wax, dimethiconol, polyquaternium-37, paraffinum liquidum/mineral oil, glycerin, cetyl esters, peg-150/stearyl alcohol/SMDI copolymer, fragrance, methylparaben, ppg-1 trideceth-6, aloe barbadensis/aloe barbadensis leaf juice, helianthus annuus/sunflower seed oil, panthenol, citric acid, chlorhexidine dihydrochloride, F.I.L. D10305/1

Questions/Comments? 1-800-442-4643

Made in USA


Important: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions :

  • Do not use if:
    • you have already had a reaction to a haircolor product.
    • you have a sensitive, itchy or damaged scalp.
  • If you have a tattoo the risks of allergic reaction may be increased.
  • Perform a skin allergy test 48 hours before each use of this product. Remember to buy your product 2 days ahead of time.

  • Developer contains hydrogen peroxide.
  • Hair colorant contains diaminobenzenes and resorcinol.
  • Avoid contact of this product with eyes and skin.
  • If product gets into eyes, rinse immediately.
  • Wear gloves provided in the kit.
  • Thoroughly rinse hair after application.
  • Do not use over compound henna or progressive color.
  • Wait at least 14 days after bleaching, relaxing or permanent waving before coloring.
  • Keep product out of the reach of children.

Caution: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test, according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

©SoftSheen-Carson LLC

related products
Agadir Daily Moisturizing Conditioner 
Detangles, Smoothes, Shines & Corrects Dry, Frizzy Hair Ideal for ...
Dark and Lovely Permanent Haircolor, 404 Natural Black 
Covers gray to perfection with natural looking color and helps defend ...
Clairol Balsam Color Liquid Haircolor, Black 618 
Thicker Richer Formula. Level 3, Permanent.  Botanical Protein Conditioner. Consistent, ...