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 – Achieving and maintaining skin beauty and health not only requires time and effort, but the best quality skin care products. To help every woman participate in the highest level of skin care, without sacrificing her budget, the company e.l.f. ("eyes-lips-face") was founded in 2004. From the beginning, their vision has been to empower and educate women to innovate with their beauty and skin care regimens, using their line of makeup, skin care formulas and professional tools offered at extreme value prices. The ideal has been to provide a wide range of women's skin and beauty care needs, allowing each woman to look and feel her very best, but without taxing the budget.
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What You Need, At Your Fingertips

The best skin and beauty care is not for the timid. Not only do the tasks involve understanding and working with one of the most complicated biological systems in the world - human skin - but to deal with skin in all of its varieties. From the thin areas in the eye zone and the delicate skin of lips to the line and wrinkle-prone skin on the forehead, each area offers its own challenges and requirements. The large number of products offered by e.l.f. allows for a selection of the care formulas, applicators, tools and cosmetics needed for each task. The choice of quality-priced products allows you to be able to afford exactly the right item you need to achieve the task you've set. The combination of quality, price and variety has made e.l.f. a partner in your skin care.

Driven by Results

The key to e.l.f.'s success is offering not just the best variety of products, but the most effective ones. The process of selection always focuses on quality and innovation of technology, ingredients and delivery systems. Their approach is driven by proven results: will the products help you translate the feeling of beauty locked inside into the look you want to achieve? A place in the e.l.f. line-up does not depend upon name prestige. The model of a successful skin care product can be described as "problem-solution," empowering each woman to use just the right product to reveal the beauty within.

Ingredients: Quality plus Ethics

The products offered by e.l.f. are designed to be kind to your skin. That is why they are formulated to be hypoallergenic and non-comedogenic (the ingredients will not clog the pores). The ingredients of the cosmetics and other formulated skin care products are also listed in detail, so you can be assured that they are compatible with your needs. None of the products are tested on animals - e.l.f. does not endorse this practice - nor do they include any animal-derived ingredients. Even beeswax is substituted with synthetics, while sheep lanolin is replaced with Bis diglyceryl polyacyladipate 2, valued for its excellent moisturizing and high water-binding qualities. The company supports the Humane Society of the United States and People for the Ethical Treatment of Animals, and even partners with PETA in their Caring Consumer Project, for which e.l.f. has received a Certificate of Appreciation.

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