The whole truth. Keeps 'em full, keeps 'em focused. High-fiber foods are great for helping you feel full, not hungry. And with eight delicious layers of 100% whole wheat, cereal is packed with fiber to help keep you full and focused throughout the morning. Most American kids and adults come up short when it comes to getting enough fiber in their diet. In fact, nine out of ten people only get half the fiber they need. With just one serving of this product, you are getting at least 20% of your daily value for fiber.