The Garnier Fructis Damage Eraser Shampoo formula with Phyto-Keratin® complex, containing plant-based proteins and active fruit concentrate, and cupua�u butter, with natural lipids, works in two ways to strengthen and rejuvenate hair. 90% of Hair's Strength Reconstructed from Root to Tip with this hair strengthening shampoo for damaged hair. Reconstructs strength and repairs from within. Protects hair from future damage. For hair full of vitality and shine.