Daily Color Defense
With an exclusive antioxidant-powered UV fade-resistant system
Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance
Protect while revealing the deep, mysterious depth of the darkest hair.
Treat the deep mystery of black hair
Boldly Black Colorflage encourages the darkest shades to the surface as it conditions and treats hair to silk shine. A brilliant-berry-cocktail of Blackberry and Boysenberry along with Licorice extract combine with other powerful conditioning ingredients so that black hair radiates health.
Protect. Condition. Defend. Renew.
Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
Condition: Nourishing, antioxidant-powered conditioners shield against color wash-out.
Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage.
Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.