Daily Color Defense With an exclusive antioxidant-powered UV fade-resistant system
Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance
Protect while revealing the deep, mysterious depth of the darkest hair.
PurePremium Technology™
Treat the deep mystery of black hair Boldly Black Colorflage™ encourages the darkest shades to the surface as it conditions and treats hair to silk shine. A brilliant-berry-cocktail of Blackberry and Boysenberry along with Licorice extract combine with other powerful conditioning ingredients so that black hair radiates health.
Protect. Condition. Defend. Renew.
Protect:
Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
Condition: Nourishing, antioxidant-powered conditioners shield against color wash-out.
Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage.
Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.
Comments about Giovanni Colorflage Conditioner, Boldly Black:
I am naturally a very dark brunette; I would call it "almost black". Pushing 40, I have begun to use a medium brown demicolor to tone the small percentage of gray that is noticeable. After about 3 weeks, however, the demicolor begins to really fade and a medium brown hue (not to mention the peroxide "lift" along with the gray) begins to show. I read reviews on another website that also sells this product and decided to just try it- no harm, no foul, right? After two uses with the shampoo/conditioner duo, all I can say is that some sort of dark color infusion miracle has happened! I could tell a difference after the first use, but after the second,..wow! My fading demicolor looks "almost black", revitalized, vibrant, and shiny just as it does when I first color and it has dramatically toned down the "peroxide" hue that appears weeks after I color. And, the grays looked newly toned. In adjunct, I use Pureology Hydrate Conditioner (just to seal the moisture and silkiness). I told my sister I would be spokesperson for the stuff if I could! Stretching out the time between colors will definitely now be do-able. I don't typically review products, but the results are amazing. I hope they make this line forever! Try it- for the price, no way will you be disappointed!
Turn on color and shine: Work through freshly shampooed hair, leave on for 2 minutes. Rinse thoroughly and go wildly into that colorful night...and day.
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