Daily Color Defense
With an exclusive antioxidant-powered UV fade-resistant system
Embellish platinums with an exotic white berry blend for lasting multi-dimensional radiance
Protect while revealing the depth of the most natural grays to the whitest blondes
Have your way with your gray, light your white
Perfectly Platinum Colorflage Conditioner elicits platinum shades to the surface as it conditions and treats hair to silky shine. A brilliant-berry-cocktail of Goji, White Raspberry and White Winter Berry combine with other powerful conditioning ingredients to light up white hair to radiate health.
Protect. Condition. Defend. Renew.
- Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
- Condition: Nourishing, antioxidant-powered conditioners shield against color wash-out.
- Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage.
- Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.