Daily Color Defense With an exclusive antioxidant-powered UV fade-resistant system
Enliven blondes with a brightening blend of apricot and wild berries for lasting multi-dimensional radiance
Protect while flaunting naturally sun-kissed to boldly gold blondes
PurePremium Technology™
Light up the day and night, beautifully Beautifully Blonde Colorflage™ Shampoo illuminates diverse shades of blonde for long-lasting color and super sleek shine, naturally. A brilliant-brightening-cocktail of Goji, Apricot and restorative Wild Rose Berry combine with other powerful conditioning ingredients so diverse shades intensify to dazzle by day and light the night.
Protect. Defend. Shield. Restore.
Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
Restore: Enriched color-locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.
Comments about Giovanni Colorflage Shampoo, Beautifully Blonde, 8.5 fl oz:
This product was recommended on the Dr. Oz show of all things. I color my hair and now use this product to brighten and protect my hair between colorings. I color my hair a light golden brown and this shampoo adds a nice subtle golden glimmer and prevents that dull look. It also makes hair nice and soft and shiny. I use it about 3x a week and it's like getting highlights. Be sure to rinse thoroughly - it's a bit harder to rinse than regular shampoo but is worth the effort.
Comments about Giovanni Colorflage Shampoo, Beautifully Blonde, 8.5 fl oz:
Wanted organic products for gentleness for my fine colored hair.Meets my needs perfectly.alternate with giovanni smooth as silk products.will buy again.
Comments about Giovanni Colorflage Shampoo, Beautifully Blonde, 8.5 fl oz:
I was surprised that this shampoo worked to bring out highlights the first time I used it. Love it! I'll order it again. And by the way, the conditioner smoothed out some of the frizz in my hair.
Comments about Giovanni Colorflage Shampoo, Beautifully Blonde, 8.5 fl oz:
I'm not a girly girl, but this stuff makes my hair look fantastic. I lighten my hair a bit from light brown to golden blonde, and this shampoo makes my highlighted hair brighter, shiny, shimmery, and with real golden highlights. I'm getting compliments all the time on my "vibrant" hair color. I've never used a shampoo that made a difference like this, so I'm quite impressed.It's hard to find in the stores, [...]
Comments about Giovanni Colorflage Shampoo, Beautifully Blonde, 8.5 fl oz:
This shampoo works better than any color depositing product I've ever used. I use it in combination with the same brand Giovanni conditioner. Makes my hair VERY shiny... adds depth to the different shades of blonde in my hair but looks real -- doesn't look like I've applied a fake-y rinse to my hair. Gives my baby fine, wavy hair some body and fullness, too. I will keep buying it here because it's hard to find anywhere else.
Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Beautifully Blonde Colorflage™ Conditioner.
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