Daily Color Defense
With an exclusive antioxidant-powered UV fade-resistant system
Enliven blondes with a brightening blend of apricot and wild berries for lasting multi-dimensional radiance
Protect while flaunting naturally sun-kissed to boldly gold blondes
Light up the day and night, beautifully
Beautifully Blonde Colorflage Shampoo illuminates diverse shades of blonde for long-lasting color and super sleek shine, naturally. A brilliant-brightening-cocktail of Goji, Apricot and restorative Wild Rose Berry combine with other powerful conditioning ingredients so diverse shades intensify to dazzle by day and light the night.
Protect. Defend. Shield. Restore.
- Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
- Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
- Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
- Restore: Enriched color-locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.