Daily Color Defense
With an exclusive antioxidant-powered UV fade-resistant system
Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance
Protect while flaunting the deep, mysterious depth of the darkest hair.
Black is the new black
Boldly Black Colorflage Shampoo shows off deep tones and exquisite mystery for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Blackberry and Boysenberry along with Licorice extract synergistically combine with other powerful ingredients to explore lowlights and blast dark-hair highlights to the surface.
Protect. Defend. Shield. Restore.
Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
Defend: Super Silicones seal in high-watt shine while defending hair against thermal damage.
Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.