Daily Color Defense With an exclusive antioxidant-powered UV fade-resistant system
Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance
Protect while flaunting the deep, mysterious depth of the darkest hair.
PurePremium Technology™
Black is the new black Boldly Black Colorflage™ Shampoo shows off deep tones and exquisite mystery for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Blackberry and Boysenberry along with Licorice extract synergistically combine with other powerful ingredients to explore lowlights and blast dark-hair highlights to the surface.
Protect. Defend. Shield. Restore. Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity. Defend: Super Silicones seal in high-watt shine while defending hair against thermal damage. Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out. Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.
Comments about Giovanni Colorflage Shampoo, Boldly Black, 8.5 fl oz:
I am naturally a very dark brunette; I would call it "almost black". Pushing 40, I have begun to use a medium brown demicolor to tone the small percentage of gray that is noticeable. After about 3 weeks, however, the demicolor begins to really fade and a medium brown hue (not to mention the peroxide "lift", along with the gray) begins to show. I read reviews on another website that also sells this product and decided to just try it- no harm, no foul, right? After two shampoos, all I can say is some sort of dark color infusion miracle has happened! I could tell a difference after the first shampoo, but after the second,..wow! My fading demicolor looks revitalized, vibrant, and shiny just as it does when I first color and it has dramatically toned down the "peroxide" hue that appears weeks after I color. And, the grays looked newly toned. I told my sister I would be spokesperson for the stuff if I could! Stretching out the time between colors will definitely be do-able. I don't typically review products, but this shampoo is amazing. I hope they make it forever! Try it- for the price, no way will you be disappointed!
Turn on color and shine: Massage into wet hair, leave for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Boldly Black Colorflage™ Conditioner.
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