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Floating soap: A happy accident
In 1879, a worker accidentally left his machine running during lunch hour only to return and find the mixture puffed-up and frothy with air bubbles. Because the ingredients hadn't been altered, the production process continued and the soap was shipped. Several months later, customer requests for "the floating soap" resulted in an investigation that determined that this accident caused Ivory soap to float.
Putting the soap in soap operas
Early in television history, Ivory sponsored a string of television series including many popular daytime dramas that were making the transition from radio to TV. Ivory's prominence on these programs was how the name "soap operas" came to be. It was the brand that would define an entire television genre—a genre that has remained part of everyday life for decades.
In 1882, Ivory introduced its first advertising slogan—99 and 44/100% Pure—which was developed by Harley Procter when he totaled the soap's impurities from a scientific analysis and subtracted it from 100 percent.Made in USA