Colour Riche® Nurturing and Protective Lipcolour is now richer, creamier and more moisturizing than ever before. In addition to nourishing ingredients like Omega 3 and Vitamin E, the formula has been enriched with Argan Oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated. With a spectrum of new and improved 54 gorgeous shades in sophisticated new packages, Colour Riche® Lipcolour offers a shade that's perfect for every look and any occasion.
I've been using this product, specifically this color for a while now. I love the color, it's very versatile. It goes from day to night, winter to summer. I don't like the color example this site shows, it doesn't do it justice. It isn't a purple shade, it's a dark red/brown shade. It works with pale skin and tan. Let's hope they don't decide to "reformulate" the product!!