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L'Oreal Paris Feria Permanent Haircolor, Downtown Brown B61 1 ea

our price: $9.99$9.99 / ea
in stock
selected color: Downtown Brown B61
Power Copper 74
Blowout Burgundy R37
Deep Bronzed Brown 45
Black Leather 20
Light Golden Blonde 93
Rich Auburn R68
Intense Medium Auburn/Cherry Crush (R57)
Midnight Ruby 32
Very Light Natural Blonde 100
Cool Medium Brown T53
Bronzed Brown 51
Light Brown 60
Extremely Platinum
Medium to Dark Brown (O60)
Havana Brown 50
Ruby Fusion 66
Power Violet 48
Star Light Extremely Light Blonde C100
Crushed Garnet 41
Bronze Shimmer 58
O50 For Dark Brown to Soft Black Hair
Intense Deep Auburn/Red Velvet (R48)
Espresso 40
Copper Shimmer 74
Downtown Brown B61
Auburn Brown 56
Deep Burgandy Brown 36
Extra Bleach Blonde 205
Champagne Cocktail 91
Golden Sunset 73
Starlet 110

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B61 Cooler - Hi-Lift Cool Brown

Downtown Brown is a cooler shade that minimizes red/orange or golden tones.  Want to boost red or golden tones, choose a warmer shade.  To enhance your hair's natural tones, select a natural shade.

  • Colour Cue:  Colour shown may only be achieved on natural medium brown to natural black hair colour.
  • Not recommended on hair coloured with black or dark brown shades.  Not recommended on light brown or lighter natural hair colour.
  • Do not use on relaxed hair, bleached, highlighted or gray hair.  Permed hair, wait two weeks before using.

Re-inventing Browns:  Feria Hi-Lift Browns

  • Brilliant, shimmering Feria browns that lighten even the darkest hair up to 4 levels.  Patented formula with Colour Booster Technology controls brassiness, so browns are purer and cooler than ever.
  • Sends pure colour and multi-faceted shimmer racing through every strand.
  • No appointment necessary.  Wear Feria.  The new language of colour.

This luxurious Feria collection includes:

  • Shimmering Colour Permanent Haircolour Gel
    • Extreme lightening with no brassiness
  • Shimmering Colour Developing Creme in Applicator
    • Professional applicator tip
    • Enough Feria for longer hair
  • Aromatic Aura
    • Cool aromatic scent . . .  for a soothing sensation
  • Shimmer Enhancing Conditioner
    • Mega-dose of anti-flat shimmer Enhancing Conditioner for browns   
  • Colourist Gloves
  • Insert

Level 3-Permanent
1 Application

Questions?  Talk to your Feria Specialist toll-free at 1-800-631-7358, M-F, 9:00 AM to 7:00 PM EST from anywhere in the continental U.S. or visit lorealparis.com.


Shimmering Colour Permanent Haircolour Gel:  Oleic Acid, Benzyl Alcohol, Aqua/Water, Cocamide MIPA, Octyldodecanol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Parfum/Fragrance, Mea-Laureth Sulfate, Sodium Metabisulfite, EDTA, Resorcinol, Phenyl Methyl Pyrazolone, Erythorbic Acid, p-Phenylenediamine, 2,4-Diaminophenoxyethanol HCI, m-Aminophenol, Hydroxypropyl Bis (N-Hydroxyethyl-p-Phenylenediamine) HCI, F.I.L. #D9567/1.

Shimmering Colour Developing Creme:  Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, F.I.L. #D141/5.

Shimmer Enhancing Conditioner:  Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Theobroma Cocao/Cocoa Seed Butter, Trideceth-12, Chlorhexidine Dihydrochloride, Methylparaben, Cetrimonium Chloride, Parfum/Fragrance, F.I.L. #C24242/1.

Aromatic Aura:  Helianthus Annuus/Sunflower Seed Oil, Parfum/Fragrance, F.I.L. #D10218/1.


Important:  Haircolor can cause an allergic reaction which, in certain rare cases, can be severe.  Therefore, you must follow these precautions:

  • Do not use if:
    • You have already had a reaction to a haircolor product.
    • You have a sensitive, itchy or damaged scalp.
  • If you have a tattoo, the risks of allergic reaction may be increased.
  • Perform a skin allergy test 48 hours before each use of this product (see insert).  Remember to buy your product 2 days ahead of time.
  • Avoid contact of this product with eyes and skin.
  • If product gets into eyes, rinse immediately. 
  • Wear gloves provided in kit.
  • Thoroughly rinse hair after application.
  • Do not use on relaxed hair.
  • Do not use over compound henna or progressive color.
  • Keep product out of the reach of children.  Do not apply on children.

Caution:  This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness.

Read and follow the insert. 

L'Oreal USA, Inc.

L'Oreal Paris Feria Hi-Lift Browns, Downtown Brown B61

 – Want to transform your hair color and get a cool, light look to complement your beautiful features? L'Oreal Paris Feria Hi-Lift Browns, Downtown Brown B61 is the perfect permanent hair color solution. This specially formulated hair color can give you that just-back-from-the-salon look without you having to leave home.

Cool Down Your Color for Gorgeous Results

L'Oreal Paris Feria Hi-Lift Browns, Downtown Brown B61 is a cool brown color that reduces red, orange and golden tones and is best used on black and dark brown natural colors. The powerful permanent color can lighten up to four shades and is optimized to reduce brassy tones for pure, attractive color. The product can be used on many hair types, but it is not intended for ladies with relaxed, bleached, highlighted or gray hair.

Complete Kit for Shimmering, Shining Effects

In the box of L'Oreal Paris Feria Hi-Lift Browns, Downtown Brown B61, you'll find everything that you need to get picture-perfect results from your home color treatment. Both the hair colour gel and the developing creme included in the kit are designed to produce a shimmering effect while lightening your color, giving your tresses a luminous, lustrous look that is healthy and natural. A unique applicator tip is provided to help ensure easy application with less risk of drips and splashes. The kit also contains a luxurious conditioner that deeply hydrates hair and amplifies its shine. You'll even get gloves to wear during your treatment along with detailed, easy-to-follow instructions.

The Leading Name in Beauty

L'Oreal Paris Feria Hi-Lift Browns, Downtown Brown B61 is the latest in hair color technology developed by the experts at L'Oreal Paris. For over a century, L'Oreal Paris has led the way in research and development and continues to introduce new innovations that make beauty products simpler to use and more effective. Today, L'Oreal Paris is one of the largest beauty companies in the world, offering over 20 brands to help men and women look their best.
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