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L'Oreal Paris Feria Permanent Haircolor, Rich Auburn R68 1 ea

our price: $10.79$10.79 / ea
in stock
selected color: Rich Auburn R68
Violet Soft Black
Extremely Platinum
Brazilian Brown 51
Rich Auburn R68
Intense Medium Auburn/Cherry Crush (R57)
Crushed Garnet 41
Violet Vixen
Chocolate Cherry 36
Crystal Brown 60
French Roast 45
Extra Bleach Blonde 205
Copper Crave
Golden Sunset 73
Very Light Natural Blonde 100
Light Golden Blonde 93
Midnight Ruby 32
O50 For Dark Brown to Soft Black Hair
Blowout Burgundy R37
Medium to Dark Brown (O60)
Bronze Shimmer 58
Ruby Fusion 66
Star Light Extremely Light Blonde C100
Caramel Kiss 72
Espresso 40
Copper Shimmer 74
Black Leather 20
Downtown Brown B61
Brilliant Bordeaux 56
Cool Medium Brown T53
Starlet 110
Champagne Cocktail 91
Iced Mocha 62
Intense Deep Auburn/Red Velvet (R48)
Havana Brown 50
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R68 Warmer - Rich Auburn True Red

Ruby Rush is a warmer shade that boosts auburn tones.  To minimize auburn or red/orange tones, choose a cooler shade.  To enhance your hair's natural tones, select a natural shade.

Feria is for all skintones and hairtypes.  Colour shown may be achieved on dark blonde to dark brown natural hair colour.  Darker hair will have darker results; red hair, brighter results; relaxed or permed hair, more intense results.  Not recommended on medium-to-light blonde, bleached, highlighted or predominantly gray hair.

  • Re-inventing Reds:  Feria Pure Power Reds.
  • Feria takes reds to high-intensity.  Ignited by Colour Booster Technology with pure, chromatic colourants.  Visible on even the darkest hair.
  • Sends pure colour and multi-faceted shimmer racing through every strand. No fast-fading; won't lose its shimmer.
  • No appointment necessary.  Wear Feria.  The new language of colour.

This luxurious Feria collection includes:

  • Feria Colour Booster
    • With patented chromatic colourants
    • Visible even on the darkest hair
  • Shimmering Colour Permanent Haircolour Gel
    • Gentle, deep conditioning permanent haircolour gel.
  • Shimmering Colour Developing Creme in applicator
    • New professional applicator tip
    • Enough Feria for longer hair
  • Aromatic Aura
    • New aromatic scent for a soothing sensation
  • Conditioning Shampoo
  • Shimmer Enhancing Conditioner
    • Mega-dose of anti-dull Shimmer Enhancing Conditioner for reds.   
  • Colourist gloves
  • Insert

Level 3-Permanent
1 Application

Questions?  Talk to your Feria Specialist toll-free at 1-800-631-7358, M-F, 9:00 AM to 7:00 PM EST from anywhere in the continental U.S. or visit lorealparis.com.


Shimmering Colour Permanent Haircolour Gel:  Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, Pentasodium Pentetate, Parfum/Fragrance, Ammonium Acetate, p-Aminophenol, Sodium Metabisulfite, p-Phenylenediamine, Erythorbic Acid, Phenyl Methyl Pyrazolone, 2-Methyl-5-Hydroxyethylaminophenol, 6-Hydroxyindole, Resorcinol, F.I.L. #D9617/1.

Colour Booster:  Aqua/Water, Basic Red 51, Basic Yellow 87, F.I.L. #D8298/1.  (May be covered under the following U.S. Patents, when used in combination with Feria Developer and Feria Power Reds Colorant.)

Shimmering Colour Developing Creme:  Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, F.I.L. #D141/15.

Aromatic Aura:  Helianthus Annuus/Sunflower Seed Oil, Parfum/Fragrance, F.I.L. #D9571/1.

Shimmer Enhancing Conditioner:  Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Rubus Fruticosus/Blackberry Fruit Extract, Trideceth-12, Chlorhexidine Dihydrochloride, Methylparaben, Cetrimonium Chloride, Parfum/Fragrance, F.I.L. #C24243/1.

Conditioning Shampoo:  Aqua/Water, Disodium Cocoamphodiacetate, PPG-5- Ceteth-10 Phosphate, Sodium Lauryl Sulfate, PPG-12-PEG-50 Lanolin, Glycol Distearate, Poly-Quaternium-10, Phosphoric Acid, Cocamide Mipa, Parfum/Fragrance, Tartaric Acid, Methylparaben, Quaternium-15, Propylene Glycol, Propylparaben, Citronellol, Hexyl Cinnamal, Butylphenyl MethylPropional, Linalool, Amyl Cinnamal, Fragaria Vesca/Strawberry Juice, Rubus Idaeus/Raspberry Juice, Pyrus Malus/Apple Juice, Citrus Limonum/Lemon Juice, F.I.L. #D7452/8.


Important:  Haircolor can cause an allergic reaction which, in certain rare cases, can be severe.  Therefore, you must follow these precautions:

  • Do not use if:
    • You have already had a reaction to a haircolor product.
    • You have a sensitive, itchy or damaged scalp.
  • If you have a tattoo, the risks of allergic reaction may be increased.
  • Perform a skin allergy test 48 hours before each use of this product (see insert).  Remember to buy your product 2 days ahead of time.
  • Avoid contact of this product with eyes and skin.
  • If product gets into eyes, rinse immediately. 
  • Wear gloves provided in kit.
  • Thoroughly rinse hair after application.
  • Do not use on relaxed hair.
  • Do not use over compound henna or progressive color.
  • Keep product out of the reach of children.  Do not apply on children.

Caution:  This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness.

Read and follow the insert. 

L'Oreal USA, Inc.

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