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L'Oreal Paris Feria Permanent Haircolor, Violet Soft Black 1 ea

our price: $10.79$10.79 / ea
in stock
selected color: Violet Soft Black
Brazilian Brown 51
Crushed Garnet 41
O50 For Dark Brown to Soft Black Hair
Downtown Brown B61
French Roast 45
Intense Deep Auburn/Red Velvet (R48)
Very Light Natural Blonde 100
Blowout Burgundy R37
Cool Medium Brown T53
Violet Soft Black
Intense Medium Auburn/Cherry Crush (R57)
Caramel Kiss 72
Copper Crave
Starlet 110
Light Golden Blonde 93
Star Light Extremely Light Blonde C100
Rich Auburn R68
Ruby Fusion 66
Brilliant Bordeaux 56
Black Leather 20
Extra Bleach Blonde 205
Espresso 40
Medium to Dark Brown (O60)
Golden Sunset 73
Iced Mocha 62
Violet Vixen
Copper Shimmer 74
Champagne Cocktail 91
Chocolate Cherry 36
Havana Brown 50
Crystal Brown 60
Bronze Shimmer 58
Midnight Ruby 32
Extremely Platinum
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Permanent Haircolor Gel | 1 Application

Multifaceted Shimmering Color
Multi-faceted color with 3X highlights | Gentle Deep Conditioning

Its advanced Silk & Shimmer Deep Conditioning hydrates and conditions week after week. Plus an aromatic scent for a pleasant colouring experience.

Inspired by the runway, Feria's Midnight Collection reveals the nuances and undertones of this iconic seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique hightlights. No appointment necessary.

In the box:

  • Shimmering Conditioning Permanent Color Gel
  • Shimmering Conditioning Developer Cr�me
  • Aromatic Shimmer Serum 
  • Shimmer Boost Hydrating Conditioner
  • Colorist Gloves
  • Instruction Brochure 

Color Cue: Natural shades enchances your hair's natural tones. If you are looking to boost gold or red tones, select a warmer shade. To minimize red/orange tones, select a cooler shade.

Get caught shimmering with Feria's most glistening, conditioning color.

To talk to a Feria Specialist toll-free at 800-631-7358


Shimmering Conditioning Permanent Color Gel: Water, Alcohol Denat., PEG 4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth 3, Propylene Glycol, Laureth 5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Polyquaternium 6, Oleyl Alcohol, 2,4 Diaminophenoxyehtanol HCL, 4-Amino-2-Hydroxytoluene, m-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, Ammonium Thiolactate, p-Phenylenediamine, Parfum/Fragrance, Resorcinol, EDTA, Erythorbic Acid.

Shimmering Conditioning Developer Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate.

Aromatic Shimmer Serum: Sunflower Seed Oil, Fragrance.

Shimmer Boost Hydrating Conditioner: Water, Cyclopentasiloxane, Cetearyl Alcohol, Candelilla Cera/Canelilla Wax, Cetyl Esthers, Dimethiconol, Parfum/Fragance, Phenoxyethanol, Polyquaternium-37, PEG-150/Stearyl Alcohol/SMDI Colpolymer, Paraffinum Liquidum/Mineral Oil, Methylparaben, PEG 150 Distearate, Hydroxypropyl Starch Phosphate, PPG-1 Trideceth-6, Chlorexidine Dihydrochloride, Aloe Barbadensis Leaf Juice, Propylene Glycol, Camellia Sinensis Leaf Extract.


Caution: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary patch test according to accompanying directions should first be made.  This product must not be used for dying eyelashes or eyebrows; to do so may cause blindness.

Important: Haircolor products can cause an allergic reaction which, in certain rare cases, can be serious.  Therefore, before you use this product it is necessary to follow these precautions:

Do not use:

  • If you have already had a reaction to a haircolor product.
  • If you have a sensitive, itchy or damaged scalp.

If you have a tattoo, the risks of allergic reaction may be increased.

Perform an allergy test with a portion of this product 48 hours before each use of this product. (see the instruction sheet). Remember to buy your product 2 days ahead of time.

  • Avoid contact with eyes and skin.
  • If product gets into eyes, rinse immediately.
  • Wear gloves provided in kit.
  • Thoroughly rinse hair after application.
  • Wait at least 14 days after bleaching, relaxing or perming before coloring.
  • Do not use over compound henna or progressive color.
  • Keep product out of the reach of children. Do not apply on children.

This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

© L'Oreal USA, Inc. Dist.

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