For the first time ever, L'Or�al Paris introduces an ultra intense eye shadow that lasts from day until dawn—a full 24 hours.
Intense, maximized color
Luxurious powder-cream texture
24-hour long-lasting hold
Waterproof, crease resistant, fade resistant
This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with its unique technology, your eyes are enhanced with pure, magnified pigment. Make a lasting impression without batting an eye. Introducing 6 gorgeous, new shades: Gilded Envy, Always Pearly Pink, Silver Sky, Purple Priority, Burst into Bloom and Timeless Blue Spark.
Flammable until dry. Do not use near fire, flame or heat.
This is a matte shadow, YAY! It does have a slight blue shift but Im glad it is not sparkly. I can't use purple shadows that have red in it, it irritated my eyes so Im glad I picked this up. This is very pigmented so you don't need to pack this on. I use my ring finger, (brushes pick up too much product) and pat it on. Pops out the green in my hazel eyes. I don't think it is limited edition, but I see it at Wal-Mart and CVS as part of the permanent line. This is the one I exchanged for as Gilded Envy was way too sparkly for me.
Was this a gift?:
Bottom Line Yes, I would recommend this to a friend