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L'Oreal Paris Preference Fade Defying Color & Shine System, Permanent, Intense Dark Red RR-04 1 ea

our price: $10.79$10.79 / ea
in stock
selected color: Intense Dark Red RR-04
Dark Blonde 7
Dark Ash Blonde 7A
Intense Dark Red RR-04
Natural Blonde 9
Light Amber Brown 6AM
Rose Gold Blonde (8RG)
Medium Ash Brown 5A
Intense Red Copper RR-07
Ultra Natural Blonde 10NB
Ash Blonde 8A
Rich Merlot Red (5RM)
Medium Auburn
2BL Black Sapphire
Medium Amber Copper Brown 5 1/2 AM
Dark Soft Mahogany Brown 4SM
Dark Golden Brown 4G
Soft Black 3
Ultimate Black 1
Lightest Auburn 7LA
Light Brown 6
Iced Golden Brown (5CG)
Light Auburn 6R
Golden Blonde 8G
Natural Purest Black 2B
Delicate Golden Blonde (9DG)
Dark Auburn 4R
6AB Chic Auburn Brown
Light Ash Brown 6A
8GB Golden Iridescent Blonde
Medium Golden Brown 5G
Lightest Natural Blonde 9.5NB
Light Ash Blonde 9A
Dark Ash Brown 4A
Champagne Blonde 8 1/2A
Lightest Golden Brown 6 1/2G
LT Golden Reddish Blonde 9GR
Medium Chestnut Brown 5CB
Dark Brown 4
Medium Brown 5
Lightest Ash Blonde 9.5A
Medium Blonde 8
Light Golden Blonde 9G
Medium Ash Blonde 7 1/2A
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Superior Preference
Rich Luminous Conditioner Colorant

Preference with Optimized Fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage.  Care Supreme® Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week.  From roots to ends, color won't fade-out, turn dull or brassy.

Preference Shade Guide

RR04 is a rich, ravishing dark auburn shade with an  intense red tone, which will enhance warmth in your hair.  For optimal color results, use on dark blonde to darkest brown hair.

For best results, stay within 2 shades lighter or darker than your natural hair color.

Preference Shade Tips

  • If you hesitate between two Preference shades, choose the lightest one.
  • On more than 50% gray, your results will be slightly lighter-looking than the results shown.
  • On red hair, your color results will be dark intense auburn.

Optimized Fade-Defying System Includes:

  • No-Mess Fade-Defying Color Gel
  • Color Creme in Applicator
  • Care Supreme® Multi-Dose Conditioner
  • Superior Colorist Gloves
  • Insert

Pro-Precise Applicator:  Extended tip designed to part hair and reach roots, quickly, precisely, easily.

Fade-Defying Conditioner:  6 weekly treatments of color protective Care Supreme® Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine.

Level 3-Permanent
1 Application



Color Gel:  Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-2-Hydroxytoluene, p-Phenylenediamine, Sodium Metabisulfite, p-Aminophenol, Erythorbic Acid, Resorcinol, Phenyl Methyl Pyrazolone, p-Methylaminophenol Sulfate, 6-Hydroxyindole, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol, F.I.L. #D8282/1.

2-Amino-3-Hydroxypyridine, p-Aminophenol, 

Color Optimizing Creme:  Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, F.I.L. #D56/21.

Care Supreme® Conditioner:  Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Centrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amy Cinnamal, PG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth 10, Citronellol, Disodium Cocoamphodipropionate, Alphaisomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben, F.I.L. #D8262/1.


Important:  Haircolor can cause an allergic reaction which, in certain rare cases, can be serious.  Therefore, you must follow these precautions:

  • Do not use if:
    • You have already had a reaction to a haircolor product.
    • You have a sensitive, itchy or damaged scalp.
  • If you have a tattoo, the risks of allergic reaction may be increased.
  • Perform a skin allergy test 48 hours before each use of this product (see insert).  Remember to buy your product 2 days ahead of time.
  • Avoid contact of this product with eyes and skin.
  • If product gets into eyes, rinse immediately. 
  • Wear gloves provided in kit.
  • Thoroughly rinse hair after application.
  • Do not use over compound henna or progressive color.
  • Keep product out of the reach of children.  Do not apply on children.

Caution:  This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

L'Oreal USA, Inc.

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