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L'Oreal Paris Preference Fade Defying Color & Shine System, Permanent, Medium Auburn 1 ea

suggested: $10.79
our price: $9.71$9.71 / ea
save 10% ($1.08)
in stock
selected color: Medium Auburn
Light Ash Blonde 9A
2BL Black Sapphire
Ultimate Black 1
Light Brown 6
Lightest Auburn 7LA
Rich Merlot Red (5RM)
Dark Soft Mahogany Brown 4SM
Medium Chestnut Brown 5CB
Natural Purest Black 2B
Light Auburn 6R
Medium Brown 5
LT Golden Reddish Blonde 9GR
Light Ash Brown 6A
Dark Golden Brown 4G
Delicate Golden Blonde (9DG)
Medium Ash Blonde 7 1/2A
Light Golden Blonde 9G
Intense Red Copper RR-07
Iced Golden Brown (5CG)
Dark Auburn 4R
Natural Blonde 9
Dark Blonde 7
Lightest Golden Brown 6 1/2G
Lightest Natural Blonde 9.5NB
Light Amber Brown 6AM
6AB Chic Auburn Brown
Rose Gold Blonde (8RG)
Medium Auburn
Medium Blonde 8
Lightest Ash Blonde 9.5A
Champagne Blonde 8 1/2A
Medium Amber Copper Brown 5 1/2 AM
Intense Dark Red RR-04
Dark Ash Brown 4A
Golden Blonde 8G
Medium Ash Brown 5A
Ash Blonde 8A
Dark Ash Blonde 7A
Medium Golden Brown 5G
Dark Brown 4
8GB Golden Iridescent Blonde
Soft Black 3
Ultra Natural Blonde 10NB
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Superior Preference
Rich Luminous Conditioner Colorant

Preference with Optimized Fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage.  Care Supreme® Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week.  From roots to ends, color won't fade-out, turn dull or brassy.

Preference Shade Guide

5MB is a medium auburn shade with a  red tone, which will enhance warmth in your hair.  For optimal color results, use on dark blonde to darkest brown hair.

For best results, stay within 2 shades lighter or darker than your natural hair color.

Preference Shade Tips

  • If you hesitate between two Preference shades, choose the lightest one.
  • On more than 50% gray, your results will be slightly lighter-looking than the results shown.
  • On red hair, your color results will be medium auburn.

Optimized Fade-Defying System Includes:

  • No-Mess Fade-Defying Color Gel
  • Color Creme in Applicator
  • Care Supreme® Multi-Dose Conditioner
  • Superior Colorist Gloves
  • Insert

Pro-Precise Applicator:  Extended tip designed to part hair and reach roots, quickly, precisely, easily.

Fade-Defying Conditioner:  6 weekly treatments of color protective Care Supreme® Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine.

Level 3-Permanent
1 Application



Color Gel:  Aqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, p-Phenylenediamine, 2-Amino-3-Hydroxypyridine, p-Aminophenol, Erythorbic Acid, Phenyl Methyl Pyrazolone, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-2-Hydroxytoluene, Resorcinol, m-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol, F.I.L. #D8278/1.

Color Optimizing Creme:  Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, F.I.L. #D56/21.

Care Supreme® Conditioner:  Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Centrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amy Cinnamal, PG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth 10, Citronellol, Disodium Cocoamphodipropionate, Alphaisomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben, F.I.L. #D8262/1.


Important: follow the usage advisory.
Important: hair color can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions:
  • Do not use if:
    • You have already had a reaction to a haircolor product
    • You have a sensitive, itchy or damaged scalp
    • If you have a tattoo, the risks of allergic reaction may be increased
  • Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time
  • Avoid contact of this product with eyes and skin
  • If product gets into eyes, rinse immediately
  • Wear gloves provided in kit
  • Thoroughly rinse hair after application
  • Do not use over compound henna or progressive color
  • Wait at least 14 days after bleaching, relaxing or perming before coloring
  • Keep product out of the reach of children. Do not apply on children
This product contains ingredients, which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Read and follow the insert.
Haircolor can cause allergic reaction.
� 2015 L'Oreal USA, Inc.
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