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L'Oreal Paris Preference Fade Defying Color & Shine System, Permanent, Natural Purest Black 2B 1 ea

our price: $10.79$10.79 / ea
in stock
selected color: Natural Purest Black 2B
Ultimate Black 1
Natural Purest Black 2B
Medium Brown 5
2BL Black Sapphire
Lightest Ash Blonde 9.5A
Golden Blonde 8G
Rose Gold Blonde (8RG)
Intense Dark Red RR-04
Natural Blonde 9
Ultra Natural Blonde 10NB
Lightest Golden Brown 6 1/2G
LT Golden Reddish Blonde 9GR
Dark Golden Brown 4G
Champagne Blonde 8 1/2A
Rich Merlot Red (5RM)
Intense Red Copper RR-07
Ash Blonde 8A
Dark Soft Mahogany Brown 4SM
Light Amber Brown 6AM
Medium Auburn
Dark Ash Blonde 7A
Soft Black 3
8GB Golden Iridescent Blonde
Medium Golden Brown 5G
Medium Blonde 8
Light Golden Blonde 9G
6AB Chic Auburn Brown
Delicate Golden Blonde (9DG)
Lightest Natural Blonde 9.5NB
Light Ash Brown 6A
Medium Ash Brown 5A
Iced Golden Brown (5CG)
Dark Blonde 7
Medium Amber Copper Brown 5 1/2 AM
Medium Ash Blonde 7 1/2A
Lightest Auburn 7LA
Medium Chestnut Brown 5CB
Light Ash Blonde 9A
Dark Auburn 4R
Light Auburn 6R
Light Brown 6
Dark Ash Brown 4A
Dark Brown 4
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Rich Luminous Conditioning Colorant
Optimized Fade-Defying System

2B is an alluring pure black shade which will maintain the natural tones of your hair.  For optimal results, use on medium brown to black hair.

1 Application ~ L'Oreal® Paris Superior Preference®
Level 3 Permanent

Pro-Precise Applicator.
Extended tip designed to part hair and reach roots quickly, precisely, easily.

Fade-Defying Conditioner.
6 weekly treatments of color protective Care Supreme® Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine.

Optimized Fade-Defying System Includes:

  • No-Mess Fade-Defying Color Gel
  • Color Creme in Applicator
  • Care Supreme® Multi-Dose Conditioner
  • Superior Colorist Gloves
  • Insert 

Preference with Optimized Fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage.  Care Supreme® Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week.  From roots to ends, color won't fade-out, turn dull or brassy.

Preference Shade Tips
If you hesitate between two Preference shades, choose the lightest one.  On more than 50% gray, results will be slightly lighter-looking than the results shown.  On red hair, your results will be rich black.


Color Gel: Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl 4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl 2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Phenylenediamine, Pentasodium Pentetate, Resorcinol, Ammonium Acetate, Parfum/Fragrance, Ammonium Thiolactate, m-Aminophenol, Erythorbic Acid, 2,4-Diaminophenoxyethanol HCl, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Phenyl Methyl Pyrazolone, Alpha-Isomethyl Ionone, Eugenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl, Linalool, Citronellol.

Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate.

Care Supreme® Conditioner: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth 10, Citronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben.


Caution: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary patch test according to accompanying directions should first be made.  This product must not be used for dying eyelashes or eyebrows; to do so may cause blindness.

Important: Haircolor products can cause an allergic reaction which, in certain rare cases, can be serious.  Therefore, before you use this product it is necessary to follow these precautions:

  • Do not use:
    • If you have already had a reaction to a haircolor product.
    • If you have a sensitive, itchy or damaged scalp.
  • Perform an allergy test with a portion of this product 48 Hours Before full application (see the instruction sheet).
  • Avoid contact with eyes and skin (other than areas of application).
  • If product gets into eyes, rinse with lukewarm water immediately.
  • Wear gloves provided in kit.
  • Thoroughly rinse hair after application.
  • Do not use for anything other than coloring your hair.
  • Do not use over compound henna or progressive color.
  • Do not inhale or ingest.
  • Keep product out of the reach of children.

L'Oreal USA, Inc.

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