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L'Oreal Paris Preference Fade Defying Color & Shine System, Permanent, Ultimate Black 1 1 ea

our price: $10.79$10.79 / ea
in stock
selected color: Ultimate Black 1
Champagne Blonde 8 1/2A
Light Auburn 6R
Dark Golden Brown 4G
Natural Purest Black 2B
Light Ash Brown 6A
Dark Blonde 7
Dark Soft Mahogany Brown 4SM
8GB Golden Iridescent Blonde
Lightest Natural Blonde 9.5NB
Lightest Ash Blonde 9.5A
Lightest Auburn 7LA
Natural Blonde 9
Medium Brown 5
Dark Ash Brown 4A
Rose Gold Blonde (8RG)
Light Amber Brown 6AM
Dark Ash Blonde 7A
Medium Chestnut Brown 5CB
6AB Chic Auburn Brown
Medium Golden Brown 5G
Medium Auburn
2BL Black Sapphire
LT Golden Reddish Blonde 9GR
Light Golden Blonde 9G
Ash Blonde 8A
Medium Blonde 8
Dark Brown 4
Delicate Golden Blonde (9DG)
Lightest Golden Brown 6 1/2G
Ultimate Black 1
Medium Ash Brown 5A
Golden Blonde 8G
Medium Ash Blonde 7 1/2A
Iced Golden Brown (5CG)
Soft Black 3
Medium Amber Copper Brown 5 1/2 AM
Dark Auburn 4R
Light Brown 6
Rich Merlot Red (5RM)
Ultra Natural Blonde 10NB
Intense Red Copper RR-07
Light Ash Blonde 9A
Intense Dark Red RR-04
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1 Natural - Ultimate Black

Optimized Fade-Defying System

Rich Luminous Conditioning Colorant

Optimized Fade-Defying System Includes:

  • No-Mess Fade-Defying Color Gel
  • Color Optimizing Creme
  • Care Supreme® Multi-Dose Conditioner:  6 weekly treatments of color protective Care Supreme® Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine.
  • Superior Colorist Gloves
  • Pro-Precise Applicator:  Extended tip designed to part hair and reach roots quickly, precisely, easily.
  • Insert

Preference with Optimized Fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage.  Care Supreme® Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week.  From roots to ends, color won't fade-out, turn dull or brassy.

1 is an alluring pure black shade which will maintain the natural tones of your hair.  For optimal color results, use on medium brown to black hair.

Preference Shade Tips
If you hesitate between two Preference shades, choose the lightest one. 

  • On more than 50% gray, your results will be slightly lighter-looking than the results shown on the package.
  • On red hair, your color results will be rich black.

Level 3-Permanent
1 Application

Questions?  Visit lorealparis.com.


Color Gel:  Aqua/Water/Eau, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Phenylenediamine, Pentasodium Pentetate, m-Aminophenol, resorcinol, Ammonium Acetate, Parfum/Fragrance, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Erythorbic Acid, 2,4-Diaminophenoxyethanol HCl, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCl, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol, F.I.L. #D31772/2.

Color Optimizing Creme:  Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, F.I.L. #D56/21.

Care Supreme Conditioner:  Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candella Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl  Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Alpha-Isomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben, F.I.L. #D8262/1.


Important:  Haircolor can cause an allergic reaction which, in certain rare cases, can be severe.  Therefore, you must follow these precautions:

  • Do not use if:
    • You have already had a reaction to a haircolor product.
    • You have a sensitive, itchy or damaged scalp.
  • If you have a tattoo, the risks of allergic reaction may be increased.
  • Perform a skin allergy test 48 hours before each use of this product.  Remember to buy your product 2 days ahead of time.
  • Avoid contact of this product with eyes and skin.
  • If product gets into your eyes, rinse immediately.
  • Wear gloves provided in kit.
  • Thoroughly rinse hair after application.
  • Do not use over compound henna or progressive color.
  • Wait at least 14 days after bleaching, relaxing or perming before coloring.
  • Keep product out of the reach of children.  Do not apply on children.

Caution:  This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness.

Read and follow the insert. 

L'Oreal USA, Inc.

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