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L'Oreal Paris Preference Les True Brunettes Permanent Hair Color, Ultra Light Ash Brown UL 61 1 ea

 
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REVIEW SNAPSHOT®

by PowerReviews
L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea
 
3.3

(based on 23 reviews)

Ratings Distribution

  • 5 Stars

     

    (8)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (3)

  • 2 Stars

     

    (5)

  • 1 Stars

     

    (4)

65%

of respondents would recommend this to a friend.

Pros

  • Easy to use (19)
  • Natural look (15)
  • Great color (13)
  • Gentle (8)
  • Long-lasting (6)

Cons

  • Smells bad (7)
  • Color misrepresented (6)

Best Uses

  • New look (10)
  • Touch ups (3)
    • Commitment To Color:
    • Permanent (21)
    • Reviewer Profile:
    • Beauty conscious (12), Survivalist / minimalist (9)

Most Liked Positive Review

 

Love this color!

My natural hair color is dark brown. I wanted to go lighter without stripping my color. This product took my hair to a very light brown (almost blonde) with no red. I...Read complete review

My natural hair color is dark brown. I wanted to go lighter without stripping my color. This product took my hair to a very light brown (almost blonde) with no red. I also leave it on twice as long as the directions say. I don't know if everyone would dare to do this, but it works for me. I love that with this product I can be "almost blonde" without double processing. It looks a little dark at first, but I just wash with dandruff shampoo for a few days and it lightens right up. I have tried to go lighter with many haircolors, but this is the only one that works for me. Love love love this product!

VS

Most Liked Negative Review

 

Not perfect, but not bad either.

I've used this product twice. Being no expert, I wasn't disappointed with the results the first time, but it wasn't what I was expecting either. There was a lot of red color to...Read complete review

I've used this product twice. Being no expert, I wasn't disappointed with the results the first time, but it wasn't what I was expecting either. There was a lot of red color to my hair and I started with my natural color, dark ash brown. Using the same box for all over a second time, the color was lighter and less red. My hair feels really nice and the color looks natural.

The odor while applying, isn't bad - its actually rather pleasant - but it is very strong.

Reviewed by 23 customers

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Displaying reviews 1-10

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(0 of 5 customers found this review helpful)

 
1.0

NOT for previously damaged bleached hair

By Kate

from Bethesda, MD

describe yourself Beauty Conscious

See all my reviews

Pros

    Cons

    • Color Misrepresented
    • Smells Bad
    • Too Harsh

    Best Uses

    • Refresh

    Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

    I have used it, according to the instructions, on my blonde&bleached hair with natural med-ash-brown roots. However, my previously bleached part of hair turned out light grey&blue-purple. I would be very careful to use it that way. Will NOT work.

    • Commitment To Color:
    • Demi-Permanent

    Comment on this review

     
    4.0

    Did what it said it was going to do

    By Maggie

    from Seattle, WA

    describe yourself Minimalist

    See all my reviews

    Verified Reviewer

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

    • Time Consuming

    Best Uses

    • New Look

    Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

    This product promises to dye dark hair light ash brown, and it does just that. The color on the box is slightly misrepresented - my hair was pretty medium brown if not lighter and it didn't get as light as the picture on the box. That being said, it lightened my hair, the color is ashy and gorgeous, and I have zero complaints.

    • Commitment To Color:
    • Permanent

    Comment on this review

    (3 of 4 customers found this review helpful)

     
    1.0

    Horrible...

    By makeup junkiee

    from ny

    describe yourself Product Junkie

    Pros

      Cons

        Best Uses

          Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

          I cant believe people actually like this color or brand of hair dye. I have naturally (really) dark brown hair that lightens slightly as it grows. I was hoping to get a medium brown at least, with no red. This has been THE MOST drying hair dye i have ever used. Granted, it has high lift and im aware its stripping my hair, but i was a box blonde once upon a time and never had so much damage!(my hair was natural at the time i dyed it) the color is dull, it zapped the shine right out of my hair.. even though i followed directions and did roots last... they were still somewhat lighter than the rest of my hair. it has somewhat of a greyish/green cast that i DO Not like and i plan to dye my hair another color in 4-6 weeks. i cant wait.

          • Commitment To Color:
          • Permanent

          Comment on this review

          (3 of 4 customers found this review helpful)

           
          2.0

          Disappointed Again!

          By Judybird

          from Ohio

          describe yourself Beauty Conscious

          See all my reviews

          Verified Reviewer

          Pros

          • Easy To Use

          Cons

          • Color Misrepresented

          Best Uses

            Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

            I am so disappointed. After reading all of the reviews I purchased this color with the hope of lightening my dark brown hair. All I got was the right color at the roots but not all over my head. I followed instructions and then I prayed. I want light brown hair! Does anyone know how I can get it? :(

            • Commitment To Color:
            • Permanent

            Comment on this review

            (1 of 2 customers found this review helpful)

             
            1.0

            Not even close to ash brown

            By eric

            from Undisclosed

            describe yourself Minimalist

            See all my reviews

            Pros

            • Easy To Use
            • Gentle
            • Long-Lasting

            Cons

            • Does not lighten a lot
            • Orange tone

            Best Uses

              Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

              I used this and their Hi Lift Brown hair dye in the past. This one always gives me copper/orange tone whether I use it on my black hair or previously dyed hair. The lighten level is also no where close to the picture printed on the box. I will never buy this again and stick with their Hi Lift Brown dye in the future. It does not give me an ash brown like it advertised. Instead, it gives me a brassy color like most lightening kit do.

              • Commitment To Color:
              • Permanent

              Comment on this review

              (2 of 8 customers found this review helpful)

               
              2.0

              Did not work,.

              By Jane

              from Irvine, ca

              describe yourself Beauty Conscious

              See all my reviews

              Verified Buyer

              Pros

              • Easy To Use

              Cons

              • Color Misrepresented

              Best Uses

                Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

                I have black Asian hair which has been dyed blue black and this dye barely worked. All it did was lighten my roots and left the rest of my hair black. I left it on for an hour, followed directions. I just used a hair stripper and it turned my hair a brown which I'm very happy with. I suggest people with black hair use a hair stripper or bleach their hair first and then find a medium ash blonde to get the color on the box.

                • Commitment To Color:
                • Permanent

                Comment on this review

                (1 of 3 customers found this review helpful)

                 
                2.0

                Not what I was looking for

                By Midwestern Girl

                from East Peoria, IL

                describe yourself Beauty Conscious

                See all my reviews

                Verified Reviewer

                Pros

                • Easy To Use
                • Gentle

                Cons

                • Color Misrepresented
                • Smells Bad

                Best Uses

                  Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

                  This product is for dark hair and I knew that when I used it. I am naturally dark ash blonde, but I recently used another hair color product to dye my hair medium brown. However, it turned out very dark brown. The color was fine, but looked horrible on me with my pale complexion. I got this in hopes it would lighten the color to a light brown. It did lighten it a tiny bit, but not as much as I wanted and not as much as the box swatches show it will. I did follow the instructions to a "t," so I'm not sure why it didn't work better. I still don't have light brown hair, but at least it's no longer dark. I'm only writing a review to warn anyone who is trying to correct a dark hair color dye job gone wrong. Use with caution. If you have naturally dark hair, read the other reviews.

                  • Commitment To Color:
                  • Permanent

                  Comment on this review

                   
                  5.0

                  LOVE IT! Finally the color i wanted!

                  By me

                  from Carlsbad, CA

                  describe yourself Minimalist

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Long-Lasting
                  • Natural Look
                  • Versatile

                  Cons

                    Best Uses

                    • Touch Ups

                    Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

                    I had been using a professional to go blonde from my med brown hair in hopes it would work better with my greying hair. It looked good for a few weeks then the grey would ruin it. I wanted a color that would blend with my grey. Everything I've ever tried to do myself came out brassy red. This worked great! I first used it on my roots for 15 minutes then put it on the rest of my hair for 5 minutes. I finally got the cooler ash tone I wanted. It looked a little on the grey side at first but after a second wash it was perfect. I'll just use it on my roots next time and add highlights a few times a year.

                    • Commitment To Color:
                    • Permanent

                    Comment on this review

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    Works very well on Brunettes

                    By Violeta

                    from Arlington, VA

                    describe yourself Beauty Conscious

                    Verified Reviewer

                    Pros

                    • Easy To Use
                    • Great Color
                    • Long-Lasting
                    • Natural Look

                    Cons

                      Best Uses

                      • On Brunette hair color

                      Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

                      I am typically very skeptical when dying my hair. I'm always afraid it's going to come out Brassy, Orange, or red. Naturally, I have dark brown hair. I stopped dying my hair for 2 years, and started back and this is by far the best dye product for my hair. The color actually comes out as shown on the box. I love the result and will definintely stock up with this dye!

                      • Commitment To Color:
                      • Permanent

                      Comment on this review

                      (2 of 2 customers found this review helpful)

                       
                      4.0

                      very natural

                      By hairaholic

                      from nh

                      describe yourself Minimalist

                      See all my reviews

                      Pros

                      • Easy To Use

                      Cons

                      • Smells Bad

                      Best Uses

                      • New Look

                      Comments about L'Oreal Paris Preference Les True Brunettes, Ultra Light Ash Brown UL 61, 1 ea:

                      i usually color my hair with medium ash brown to cover gray, the sun changes my hair to a brassy red-orangish brown. i was nervous reading all these reviews. color turned out very nice, its uniform ,it is a light light nice brown now perfect for summer and no brassiness or red orange. read the directions, most colors tell you to do roots 1st, this one tells you to do roots last,which i did and they lightened more than the rest of my hair cant imagine if i had done them first.fyi very deceiving while processing looks so dark and looks very ashy gray but once you rinse and dry looks great, feels soft and shiny also.will use again once more this summer before returning to my usual color.

                      • Commitment To Color:
                      • Permanent

                      Comment on this review

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