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 – In 1915, Thomas Lyle Williams started selling mascara to customers through the mail. He was inspired to create a commercial eyelash enhancer after he had seen his sister, Mabel, make a homemade formula. Maybelline mascara quickly became a must-have makeup. Today, the Maybelline New York Great Lash Washable Mascara is America's favorite mascara, and is preferred by beauty professionals and celebrities worldwide. But Maybelline New York offers much more than mascara. Their comprehensive collection of face makeup, eye products, lip shades, nail colors, and beauty tools are so popular, that Maybelline New York is the leading cosmetics company in the U.S.
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Face Makeup to Give You a Flawless Look

In order to meet the needs of consumers around the globe, Maybelline New York has developed a range of innovative facial products. Their BB creams are multi-taskers. In one easy step, they brighten, moisturize, smooth, and protect. Their line of blushes will give your cheeks a healthy-looking glow, no matter your skin tone. For a sun-kissed face, try a Maybelline New York bronzer. Their concealers, from healthy minerals to long-wearing, will help you hide breakouts and dark circles. Fuller coverage is available with one of their foundations. Choose either a compact, foam, liquid, or mousse formula. To minimize shine, a Maybelline New York powder can do the trick. And to reduce the appearance of imperfections, pores, and wrinkles, apply a Maybelline New York primer.

Eye Makeup That Deserves a Double Take

Ready to make your eyes the focal point? Check out the eye makeup options from Maybelline New York. Try a brow liner to create the perfect arch and fullness to flatter your features. Use a Maybelline New York eye liner to define your peepers. The eye shadows come in a dazzling array of colors, from classic to catwalk-worthy, and look fresh for hours. And no eye should go without Maybelline New York mascara. With just a few brushstrokes, boost the curl, length, and volume of your lashes.

Kissable Lips Instantly

Maybelline New York has products that elevate your lips from ho-hum to show-stopping. Their lip balms are designed to deeply hydrate, so your lips look fuller and feel softer. To create a polished pout, apply a Maybelline New York lip liner. Then experiment with their assortment of lip colors, from a sophisticated nude to an irresistible red. And for a pop of luscious shimmer, finish off with a Maybelline New York lip gloss.

Trendsetting Nail Colors

Treat yourself to a Maybelline New York nail color that looks fresh off the red carpet. From shredded texture to shimmering metallic, and romantic pink to a calming blue, Maybelline New York has it all. The lacquers are chip-resistant and available in a rainbow of hues.

Brushes and Accessories Designed by Pro Makeup Artists

To help you achieve your best look, check out the Maybelline New York beauty tools. Their brushes are designed to sweep your makeup on seamlessly. Try their combs, curlers, and tweezers to keep every hair exactly where you want them, and to remove the ones you don't want. And at the end of the day, reach for a Maybelline New York makeup remover to leave your eye area nourished and free of cosmetics.

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