I bought this to add a bit of sparkle to my Cafe Au Lait medium nude brown eye shadow that I use daily. My Urban Decay shadows tend to be very pigmented with lots of fall out. I wanted a light shimmer, similar to the color of my skin (this is called beach). It is not highly pigmented when applied dry, and while it looks "wild" it actually is very pretty. I will use for my upcomming beach vacation (I only use a bit of shadow in evenings), and also with my Cafe Au Lait medium nude brown shadow from Laura Mercier, and dark brown eye liner plus black mascara. Very pretty natural look. I have not tried this wet, it is supposed to be much more bold when applied wet.
Bottom Line Yes, I would recommend this to a friend