This comes in a pot, you get quite a bit of product for the money compared to other eyeshadow primers. I use the white. It makes the shadow much brighter, and it makes everything stay put. It is a bit thicker than the others (UD) and I use a small brush to blend it on my eyelid so no tugging on the skin, then I blend it out with my fingertips. This makes even the cheap eyeshadow perform well.
Bottom Line Yes, I would recommend this to a friend