This curler works without pulling eyelashes or tugging on eyelid skin.

I guess it works okay, but so did my regular eyelash curler that I warm up for 5 seconds with my hair blower, prior to using. I have long, straight lashes and they just don't hold a curl. So until I find the perfect curler I guess this one is okay. At least it isn't expensive and may work better for others.

This eyelash curler works best when heated a little longer than the few seconds recommended. The strip turns clear when it is 'ready' but I continue to heat a little longer. It curls well when heated long enough. It is lightweight, priced right. Only drawback is that it is a little awkward to use at first. I had to get the 'hang of it' before I got the angle right.

Heats so quickly and much easier to use then other designs

Basically guys can use it without adding that stuff on your lashes, and women! It is great for the price and the lashes last a good while---not if you wash your face lot of times. The only problem i may have would be the heated part of the appilance. I don't use it very often because i am scared of my lashes falling off or my eyes o_o! Overall i would promote this product.

I use this every day !!

I have wanted to try a heated eyelash curler for some time. So after reading reviews on several beauty blogs, I decided to try the Ardell Heated Eyelash Curler. The price was cheap in comparison to many heated eyelash curlers on the market. It heated up fast, as indicated by the changing curler pad on the device. I was afraid that I would burn by eyelid but that has not happened. This curler seems to hold the eyelid far enough from the heated elements. The con was that it took practice to get a natural look. When I first started using this curler, my lashes sported an L profile. You have to work your way down the lashes to achieve a natural curl. That aside, this curler is a nice value for the price.

I was really suprised how well this works. It really makes my eye lashes stand out!!

I use it every time I use mascara

the heated eyelash curler is the best way to curl your eyelashes. and the curl lasts all day. your curler is also about half the price of most of the ones out there.