I have been using Shu Uemura's eyelash curler (non-heated) for 5+ years with so-so results, so I thought I'd give Ardell's heated curler a try. Wow! I love it! It heats up very quickly and curls my average-length Asian lashes with ease-- no more pinching or missed lashes. When used with Sky High Curves mascara, my lashes are long and perfectly curled, just the way I've always dreamed. What a great find!

The product heated up rather quickly, and was worked ok, I guess. Maybe I just lack experience using eyelash curlers, because all I could get it to do was crimp, rather than curl.

When I ordered this, I was pretty sure I was going to get a piece of junk. What a pleasant surprise!!!! It is great. This is the first time in years I actually have curled eyelashes. It heats fairly quickly - 20 - 30 seconds, and is easy to use. I am totally impressed with this little gadget. : )

This is one really great eyelash curler. The curl stays all day, and it's very easy to get it close to the eyelid, and heats up in seconds. Makes your eyes POP. Very pretty and the price is great. Don't buy a more expensive brand!

I have lashes that are as straight as arrows...awful. I've tried everything, and this lash curler has been the best I've ever use. In addition, I haven't pulled out any lashes while curling either. Highly recommend.

I think this simple inexpensive curler has gotten an undeserved bad rap. As a long-time user of heated curlers that were much more expensive, broke down after 3 months, and had difficult resistant levers to hold, I found this lever to be easy to hold for 10 seconds until it's heated and ready. I crimp close to my lid without much trouble, it makes a nice curl, and then I move it progressively mm by mm to the end of my lash much like curling my hair. That's what this is: a curling iron for your lashes. The curl stays all day and is enhanced with mascara such as Le Grande Curl or Panoramic Curl, which both curl your lashes up. You're done until night's end when it's time to remove your mascara, put on your night cream and go to bed.

I have owned one other heated eyelash curler that I LOVED! However, it became old and did not function properly, thus I had to purchase a new one. The store I got the Trim heated eyelash curler from did not carry it anymore and after the inability to locate that brand on the internet I found the Ardell brand of Eyelash curler. It was not worth the money. Not only did it not work, but it took forever it heat up. My Advice: if you are looking for a heated eyelash curler, look for the TRIM brand -- it works GREAT!

Fabulous product - way better than using hair dryer to heat lashes for a great curl -- have givin one to each of my girlfriends!

This really doesn't work. You have to hold the crimper slightly closed to activate the heating element. I have bought this type of curler from Avon, it worked much better. I really don't recommend buying this curler.

Having a bothering allergy to almost all the kind of mascara, I couldn't curl my eye-lashes anyway...UP TILL NOW. THIS CURLER IS AMAZING! A DEEP, EVEN CURL IN SECONDS!