I spent hours one afternoon looking up reviews and trying to figure out which makeup was the best. This, after I stood staring at the giant wall of makeup at the drugstore until I became too overwhelmed with information to read another bottle or tube. The conclusion of my extensive - possibly obsessive - research was that this was the best choice in this price range. I didn't even look up the spendy stuff because, come on, I'm the frugal type. I love, love, love it. I can't even feel the makeup. I used to use mineral makeup, but a) I couldn't afford it again, b) my skin is too oily these days and c) I got tired of it rubbing off everywhere. But I was concerned that a liquid makeup would not be as "not there" feeling as the minerals. I love this so much more. The coverage, the lightweight feel, the fact that it does not rub off and as an added bonus: It doesn't totally reek. This color is perfect, too. I've never managed to pull off a perfect color the first time.