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New!  Fresh Scent

Straight.  Tames & streamlines hair for instantly easier straight styling; nourishes, silkens & maximizes shine.

Smooth the way for salon-straight styles.
Developed for all types of dry, frizz-prone hair, this Style-Starting Daily Conditioner with a straight-defining complex, hydrating conditioners and frizz-fighting silicone calms frizz for instantly easier straight-styling results.  Nourishes and helps create sleek, glistening styles that remain smooth and straight from root to tip.  Gentle enough for everyday use.  Safe for color-treated hair.

For further information, visit johnfrieda.com or call 1-800-521-3189 (USA)

Made in U.S.A.

For best results begin with Frizz-Ease® Straight Ahead® Daily Shampoo.  After shampooing, squeeze out excess moisture.  Apply conditioner and distribute evenly, from roots to curly ends.  Rinse thoroughly.  Towel blot hair to remove excess moisture so curl pattern remains intact. 

Recommended follow-up:  Frizz-Ease® Hair Serum & Straight Answer® spray.