Natural.  Antiplaque.

Contains xylitol to help prevent plaque, zinc citrate to control tartar, and silica for whitening.

• Tom's of Maine products are tested for safety without the use of animals.
• This product does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients.

Why Antiplaque Tartar Control plus Whitening Toothpaste?
Tom's Antiplaque Tartar Control plus Whitening Toothpaste helps control plaque and tartar buildup and whitens teeth every time you brush, without artificial ingredients or harsh abrasives that can damage enamel.

Fluoride-free formula
Some people do not want fluoride in their toothpaste.  We produce our Antiplaque Tartar Control plus Whitening Toothpaste without fluoride because we respect our customer's diverse needs and interests.

Dear friends,
When we founded Tom's of Maine in 1970, we based it on the idea that nature has answers to our everyday needs.  Over the years, our team of herbal experts, dental health professionals, and scientists has proven our original belief: ingredients from nature really work.  What makes our products so effective?  We use natural ingredients in innovative ways without adding anything artificial.  From toothpaste and mouthwash to soaps, shampoos, and deodorants, we think you'll enjoy the effectiveness and natural flavors and scents of our products.  Let us know what you think!

Kate & Tom Chappell
Cofounders, Tom's of Maine

Questions? 1-800-FOR-TOMS
tomsofmaine.com
Naturally, it works.™

Vegan

Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.