I use this brush daily, It is worth the extra price because it is effective and lasts longer than the average toothbrush. I like it better than my electric brush.

I like the compact head and the tongue cleaner.

I wanted to try a regular brush after using an electric toothbrush (like Crest that runs on batteries) for a few years. I read the other reveiws and picked this one. It's ok - but not great. I don't find the tongue scraper to be very effective and the bristles are almost too soft. But, if you have delicate gums that need gentle brushing, this is good for that. Otherwise, I've used other manual toothbrushes that did a better job cleaning teeth. I have small compact teeth and prefer a medium bristle small head brush - but they are getting harder to find.

Very good toothbrush. My only wish is that the head was slightly larger. Other than that its a great brush.

The Colgate 360 is the best toothbrush I've bought. I have a small mouth and sensitive teeth so the soft/compact head is what I need. It's hard to find in other brands/styles. The tongue and cheek cleaner is what really makes this toothbrush a winner. My mouth feels a whole new level of clean after using this toothbrush.

Hands down the best toothbrush I've ever used. I use it on my lips too, and they've never looked and felt better. It's like a massage for your mouth. I definitely recommend!

This is a really great toothbrush, and I think I am really picky about them. They offer compact head, which can be hard to find, as well as soft bristles, which is essential for overall gum health.

I have finally found the best toothbrush, there are so many out there. The thing that makes this one special is the tounge cleaner. It's much better than just using the brush.

Great, soft, but does the job of extreme cleaning. Great for the whole mouth, soft and gentle on the gumline. One of best brushes I have tried.(PS: I have very tender gum, swellon and puffy, however, folks who like rough bristles might not like this brush, since it is very soft.) I will buy again.

The best toothbrush ever. I have terrible arthritis in my hands, and this made brushing teeth easy again. A God-send. Thank you, Colgate. I love you!